Soapbox: Rethinking SaaS product access for SMBs during the COVID-19 crisis – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source […]
Soapbox: Rethinking SaaS product access for SMBs during the COVID-19 crisis Read More »
As a marketing professional, you often think about creating an emotional connection with your audience. And for good reason. Emotion can direct attention, deepen engagement and drive behavior. But can you articulate how your marketing assets trigger emotional responses? Emotion is strikingly complex, involving intricate biological processes that engage a variety of different regions in
Rethinking emotion in marketing to deepen engagement Read More »
We recently signed a major tech player as a client – a brand we were proud to add to our portfolio. As a marketer, I wondered what drove them to sign: was it our recent email marketing campaign? A new whitepaper? The 1:1 advertisement that made them take a demo? It was none of the
Re-thinking customer acquisition: What you cannot measure sometimes matters most Read More »
Episode Notes Are you wasting marketing dollars by not converting prospects into clients? Following up on last month’s discussion about marketing, The Un-Billable Hour host Christopher Anderson tackles the equally important subject of sales with the help of Liz Wendling. Together they discuss the many ways attorneys are sabotaging their own efforts to convert prospects
The traditional marketing funnel, starting wide at the top and narrowing down to purchase was appropriate in the past but has become outdated. The way customers shop and interact with brands has changed in the digital age, we see this with our client’s customer journeys. The ‘Consumer Decision Journey’ (CDJ), as proposed by Edelman and
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Since the start of the #MeToo movement, organizations have been taking a fresh look at their anti-sexual harassment policies and training in the workplace. For training in particular, the challenge is no less formidable today than it was in 2016 when the US Equal Employment Opportunity Commission released an extensive study on general harassment in
Rethinking Anti-Sexual Harassment Training in the Workplace Read More »
Marketer takeaway: Measure the total sales value of your search ads by connecting store purchase data to your search campaigns. This will yield insights that will allow you to better optimize your ads to drive more revenue both online and offline. Use the results to adjust your digital campaigns by device type, location, or specific keyword
Rethinking Search Strategies for Southeast Asian Consumers Read More »
Money Management Institute, the leading voice for global financial services organizations, held its annual conference earlier this month in Dallas, Texas. Attended by scores of financial services professionals from across the country, the conference’s focus was on how the industry can transform the client experience to deliver better outcomes, create competitive differentiation, and propel growth.
kaboompics / Pixabay We continue to organize our sales and marketing initiatives around what makes us more efficient or old views of how customers buy. Classically, marketing’s focus is on creating interest and awareness, then driving demand. The work toward MQLs, turning them over to sales, hopefully as SALs, saying “Good luck and godspeed!, we
Marketer reactions to the news that Google is yet again degrading the original intent (much less meaning) of exact match to include “same meaning” close variants is ranging from pessimism to ho-hum to optimism. Expected impact on performance “The impact of this will probably be most felt by accounts where exact match has historically been
Google’s latest change has search marketers rethinking keyword match types Read More »
