We recently signed a major tech player as a client – a brand we were proud to add to our portfolio. As a marketer, I wondered what drove them to sign: was it our recent email marketing campaign? A new whitepaper? The 1:1 advertisement that made them take a demo? It was none of the …
Re-thinking customer acquisition: What you cannot measure sometimes matters most Read More »
Episode Notes Are you wasting marketing dollars by not converting prospects into clients? Following up on last month’s discussion about marketing, The Un-Billable Hour host Christopher Anderson tackles the equally important subject of sales with the help of Liz Wendling. Together they discuss the many ways attorneys are sabotaging their own efforts to convert prospects …
The traditional marketing funnel, starting wide at the top and narrowing down to purchase was appropriate in the past but has become outdated. The way customers shop and interact with brands has changed in the digital age, we see this with our client’s customer journeys. The ‘Consumer Decision Journey’ (CDJ), as proposed by Edelman and …
Rethinking the marketing funnel with Consumer Decision Journeys Read More »
Since the start of the #MeToo movement, organizations have been taking a fresh look at their anti-sexual harassment policies and training in the workplace. For training in particular, the challenge is no less formidable today than it was in 2016 when the US Equal Employment Opportunity Commission released an extensive study on general harassment in …
Rethinking Anti-Sexual Harassment Training in the Workplace Read More »
Marketer takeaway: Measure the total sales value of your search ads by connecting store purchase data to your search campaigns. This will yield insights that will allow you to better optimize your ads to drive more revenue both online and offline. Use the results to adjust your digital campaigns by device type, location, or specific keyword …
Rethinking Search Strategies for Southeast Asian Consumers Read More »
Money Management Institute, the leading voice for global financial services organizations, held its annual conference earlier this month in Dallas, Texas. Attended by scores of financial services professionals from across the country, the conference’s focus was on how the industry can transform the client experience to deliver better outcomes, create competitive differentiation, and propel growth. …
