schema

SearchCap: Google adds dataset schema, Bing maps update, HTTP status code guide & more

SEO BLOG /

Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search […]

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Google search adds dataset schema support to search results

SEO BLOG /

Google has announced support for datasets markup schema in the Google search results. This makes it possible for searchers to better visualize data represented on a web page directly in Google’s search results. Google explained that “news organizations that publish data in the form of tables can add additional structured data to make the dataset

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What is GS1 SmartSearch Schema markup and why should e-commerce sites use it?

All Things SEO Column, Channel: SEO, Google: SEO, How To: SEO, Search Engines: Shopping Search Engines, Search Marketing: Shopping Search Marketing, SEO BLOG, SEO: Structured Data & Schema.org /

By now most of us should be familiar with Schema Product markup which can be leveraged for listings on e-commerce sites. The benefits of implementing this are serving up your product data in a structured format that is search engine friendly and has the potential to gain rich results such as product rich snippets and

What is GS1 SmartSearch Schema markup and why should e-commerce sites use it? Read More »

Bizarre review schema implementation spotlights gaps between Google’s guidelines & how rich results really work

All Things SEO Column, Channel: SEO, SEO - Search Engine Optimization, SEO BLOG, SEO: Structured Data & Schema.org /

Review snippets, in which review stars appear next to your SERP listing, have long been among the most coveted rich results sought out by SEOs. Unfortunately, the pursuit of these review snippets over the years led to a lot of abuse — webmasters and SEOs would attempt to gain the rich result by implementing deceptive structured

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Google Speed Update, schema reviews & PPC artificial intelligence

Channel: Industry, SearchCap, SEO BLOG /

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and

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Google event schema penalty, knowledge graph local panels & fake reviews

Channel: Industry, SearchCap, SEO BLOG /

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Google warns webmasters not to use misleading event markupNov 27, 2017 by Barry Schwartz Google can penalize your website if you use event markup in a misleading manner. Looking to get out of the SEO

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searchcap header v2 scap

Google’s new flexible sampling, paywall schema & HTTPS migrations

Channel: Industry, SearchCap, SEO BLOG /

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and

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