SEO: Structured Data & Schema.org

What is GS1 SmartSearch Schema markup and why should e-commerce sites use it?

By now most of us should be familiar with Schema Product markup which can be leveraged for listings on e-commerce sites. The benefits of implementing this are serving up your product data in a structured format that is search engine friendly and has the potential to gain rich results such as product rich snippets and

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Google now wants larger images for AMP articles

Google has updated its article schema document for AMP articles to require larger images in your markup. Previously, the minimum requirement for your image sizes was 696 pixels wide and 300,000 pixels in total, but now it is 1,200 pixels wide and 800,000 pixels in total. This is specific to the markup you use for

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Technical SEO in the age of semantic search and Google

“Does technical SEO even matter anymore?” “If I just write a lot of content, I’ll drive traffic right?” “Is keyword research even worth the investment?” These are common questions I am asked and see asked across the web all the time. In an era that has proclaimed the death of search engine optimization (SEO) nearly

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What’s next for technical SEO?

It seems as though technical SEO is experiencing a resurgence in popularity. In 2016, Mike King believed that we were on the cusp of a technical SEO renaissance due to the rapid advancement of web technologies. And in 2017, interest continued to boom. Needless to say, spirits are high going into 2018 with a renewed passion for learning and

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Bizarre review schema implementation spotlights gaps between Google’s guidelines & how rich results really work

Review snippets, in which review stars appear next to your SERP listing, have long been among the most coveted rich results sought out by SEOs. Unfortunately, the pursuit of these review snippets over the years led to a lot of abuse — webmasters and SEOs would attempt to gain the rich result by implementing deceptive structured

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10 facts about rich results that all SEOs should know

As of December 19, 2017, “rich results” is the new name for all of Google’s special search result features and enhancements, including rich snippets, rich cards and enriched results. As a marketer, those terms probably aren’t new to you. They’re intended to make search results stand out by incorporating additional information in the form of pictures,

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Google launches new Rich Results testing tool with some rebranding

Google has announced it has launched a new version of a structured data testing tool for rich results at https://search.google.com/test/rich-results. The company also said it will be calling rich snippets, rich cards or enriched results “Rich results” from now on and group them all together. Google said the new testing tool “focuses on the structured

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