By no means is ranking on Google a fair sport, but this is doubly true when looking at Google’s local listings. These listings are so closely tied to Google Maps that you might wonder how a legitimate local business with a great reputation in the local area but no physical, bricks-and-mortar location performs in search. […]
Which service-area business types perform best in local search? Read More »
Dealing with service-area businesses (SAB) has been awkward for Google and Google Maps historically since these local businesses often don’t have a physical location. But Google has introduced a new sign-up flow that is more intuitive and easier for SABs. Historical workarounds. Enterprising SEOs have used and recommended a wide range of tactics to rank in
Google offers improved GMB sign-up flow for service-area businesses Read More »
Today, let’s talk service-area businesses (SABs) and local SEO. Because every time I talk to an SAB, the first thing — and pretty much the only thing — they want to know is how to rank in the Local Pack in cities where they don’t have a physical location. I am sure I don’t need
Local SEO for service-area businesses requires a lot of servicing Read More »
After my column about Home Service Ads came out last week, I got a message from Google with some great news. They told me two things: Google plans to add pure service-area businesses (SABs) back into the local results — this includes home-based businesses. The disappearance of results for home-based businesses in markets without Home
Service-area businesses are coming back to the local results Read More »
