Location-based marketing: What works and what doesn’t in a campaign
Marketers continue to invest their digital dollars in mobile advertising with campaigns utilizing location data to improve their relevance.
Local Search Column
In Channel: Local , Google: Google My Business , Google: Maps & Local , Local Search Column , Search Engines: Maps & Local Search Engines , Search Marketing: Local Search Marketing , SEO BLOG , SEO: Local
Hooray! Google My Business descriptions are back
Google My Business (GMB) recently brought back the business description field, which has caused those of us working in.
In Channel: Local , Local Search Column , Search Engines: Location / Checkin Services , Search Engines: Maps & Local Search Engines , Search Marketing: Local Search Marketing , SEO BLOG
Why we need to fight fake reviews
I have a growing concern about fake online content. Last year, I wrote an article about eight different types of.
In 1 , Channel: Local , Google: Maps & Local , Google: Marketing , Local Search Column , Search Engines: Location / Checkin Services , SEO BLOG , SEO: Local , SEO: Mobile Search , Yelp
6 smart e-commerce lessons to boost local business
E-commerce and local search might seem to be exclusive functions. Local search is typically associated with store locations and.
Are Yelp ads worth paying for? How to figure it out
As someone who works regularly with small businesses, I am frequently asked: “Should I advertise on Yelp”? Since this came.
In Channel: Local , Facebook , Google: Maps & Local , Local Search Column , SEO BLOG , SEO: Local , Yelp
Google’s growth in online local reviews continues to dominate, but…
The growing importance of reputation management in business growth needs no introduction. If you want a single statistic to.
In Foursquare , Google: Google My Business , Google: Maps & Local , Local Search Column , SEO BLOG , SEO: Local , Yelp
Why entities may power the future of location-based data
Over the past decade, Google has continued to increase the amount of personal data they collect from people querying.
In 1 , Channel: Local , Google: Google My Business , Local Search Column , Search Engines: Location / Checkin Services , Search Marketing: Local Search Marketing , Search Marketing: Multinational , SEO BLOG , SEO: Local
How does it all work?
If your business sells internationally, then your search engine optimization (SEO) efforts need to operate around the world, and.
In Bing Voice Search , Channel: Local , Google: Conversational Search , Google: Mobile , Google: Voice , Google: Voice Search , How To: Local Search Marketing , Local Search Column , SEO BLOG , SEO: Local
How do you optimize content for a voice-first world?
For years, the use of voice search and voice assistants to answer questions has been on the rise. According.
Are you getting credit for all of your organic visits from GMB?
As search engine optimization specialists (SEOs), we all have one goal: to increase organic traffic for our clients. We.