Search Marketing: Local Search Marketing

Google Posts now accepting videos for some local businesses

Google seems to be testing a new Google Posts feature that supports the ability to upload videos, in addition to photos, in your Google Posts. Google Posts has only worked with photos uploading, but now Andy Simpson says he can upload videos as well. Google Posts is a feature that allows people and businesses to …

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Hooray! Google My Business descriptions are back

Google My Business (GMB) recently brought back the business description field, which has caused those of us working in the local search industry to say “hooray” and raise eyebrows. Here are a few things you should know about the description and some useful tips to help you make the most of this new change. 1. …

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Waze launches ‘Local’ ads primarily aimed at SMBs and franchises

eskay / Shutterstock.com Previewed roughly a year ago, Waze is now introducing “Waze Local,” map-based ads aimed primarily (though not exclusively) at small businesses. Designed to be simple to buy and set up, it features three ad units: Branded Pin. Promoted Search. Zero-Speed Takeover. Below are screen mockups of each type of ad. The Branded …

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Why we need to fight fake reviews

I have a growing concern about fake online content. Last year, I wrote an article about eight different types of fake content and how the epidemic would hurt local search. It seems the problem is continuing to get worse, much worse. Perhaps the most outrageous example of fake online content in the past year is the …

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Google My Business adds ‘women-led’ icon & attribute to business listings

Women-led businesses can now add a new icon and label to their Google Maps or local listing in Search by going to their Google My Business profile and adding the “women-led” attribute under their “info” section. After they add the attribute, a new “women-led” icon will appear in the business attributes section of their business …

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How does it all work?

If your business sells internationally, then your search engine optimization (SEO) efforts need to operate around the world, and international SEO can be complicated. Multiple countries, multiple languages, and often, multiple languages within a given country. It’s easy to get tied up in knots. And even easier to confuse a search engine and create a …

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On-page + off-page SEO working together = success

I encounter many people who believe the basic blocking and tackling of search engine optimization (SEO) execution is losing its value, but I find doing this basic hard work still works incredibly well. In today’s post, I’m going to share a case study of a travel site whose business plan incorporates a straightforward approach to …

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Restaurant owners can now edit menu listings in Google My Business

Google My Business announced a new update on Thursday that is sure to make many restaurant owners happy. Restaurant owners who are managing their own Google My Business (GMB) listings can now access a new editor to create and edit the menus that may display in their listings in Google mobile search results. The editor …

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Hyperlocal news, Nextdoor competitor or both?

Google is testing a new local service called Bulletin. The company describes it as a “lightweight app for telling a story by capturing photos, video clips and text right from your phone, published straight to the web.” It’s currently only available in Nashville, Tennessee, and Oakland, California. Google envisions this as a way to contribute …

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How much will privacy regulation disrupt the local search market in 2018?

Most marketing professionals don’t give much thought to the regulatory climate. In the US, unlike Europe, privacy laws are largely industry-specific and targeted toward healthcare and financial services. Thus, marketers have largely been able to rely on lawyers to provide privacy disclosures and then go on to business as usual. Yet there are a number …

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