Shows

New Study Shows How Brands are Using Instagram Stories to Boost their Messaging

How time flies in social – this week, Instagram Stories turns one. That’s right, Instagram’s blatant Snapchat-clone, which has gone on to surpass Snapchat usage by a considerable margin, is celebrating its first birthday – and for Facebook, it is most definitely a celebration. Here’s why (courtesy of Socialbakers): For all the backlash and criticism […]

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Google now shows job postings in its search results, Report

Today Google just rolled out a major feature and it will help you nab a new job. Google today launched a new jobs search feature right on its search result pages that lets you search for jobs across virtually all of the major online job boards like LinkedIn, Monster, WayUp, DirectEmployers, CareerBuilder and Facebook and

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Charcoal Ice Cream Shows How Unique Products Can Garner Social Media Buzz

Instagram, Retail Trends, SEO BLOG / Good To SEO

If you’ve seen any ice cream posts on Instagram lately, you might have noticed some that have a bit of a dark side. That’s because the latest trend in soft serve is black ice cream. And it’s taking social media by storm. Los Angeles based ice cream store Little Damage is the business behind all

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Love Your Melon Brand Shows How to Use Multiple Marketing Strategies

Retail Trends, SEO BLOG / Good To SEO

Love Your Melon, an apparel brand with a charitable twist, started out as a class project. But since then, it has bloomed into a multi-million dollar business by combining one product marketing strategy with another. The business sells hats and other apparel and accessories online, allowing it to save a significant amount of money over businesses

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Indochino Shows eCommerce Online to Offline Trend

Retail Trends, SEO BLOG / Good To SEO

Indochino made its name as an online suit retailer that delivered made-to-measure suits directly to customers’ front doors. But now the company has integrated a more traditional retail approach to complement that strategy. And it’s part of a growing trend that small businesses may want to consider. Online to Offline Trend The trend of ecommerce

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Secrets of Swagger Shows How to Craft a Distinctive Brand

Business Books, Self Improvement Books, SEO BLOG / Good To SEO

Usefulness Content Freshness “Secrets of Swagger: How to Own Your Cool in Life and Business”, by TicketCity founder Randy Cohen, is a fun and entertaining read about the fundamental elements of personal and business branding. Using examples from his own company and the lives of big-name

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Influence Redefined Shows the Relationship Between Communication and Leadership

Business Books, Marketing Books, SEO BLOG / Good To SEO

Usefulness Content Freshness “Influence Redefined: Be the Leader You Were Meant to Be, Monday to Monday” is a guide to influential communication at whatever level of leadership that you find yourself. You don’t have to be an Oprah Winfrey, Steve Jobs, or Mark Zuckerberg to make

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Latest Chart Shows How Quickly Amazon is “Eating the Retail World”

ecommerce, SEO BLOG / Good To SEO

CNBC is reporting that MKM Partners analyst Rob Sanderson’s latest chart shows a striking gap that has widened between Amazon and store-based retailers (Wal-Mart, Taraget, Costco, Home Depot, etc.) over the past year. While Amazon still only boasts a 5 percent share of total retail sales, excluding food, across the country, according to data from

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M&A activity shows growing excitement surrounding AI tech

Artificial Intelligence (AI) for marketing, Managing marketing technology, SEO BLOG / Good To SEO

Chart of the Day: Mergers & Acquisition activity involving AI companies is increasing rapidly. First people build things in their garages. Then the startup ecosystem develops. Then the tech gets noticed. Then the big players start realizing how disruptive it will be, and they start buying up the startups so they’re the ones doing the

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iPhone Celebrates 10th Anniversary, Shows Risks and Rewards of Creating a Whole New Product

SEO BLOG, Technology Trends / Good To SEO

This week 10 years ago, the original iPhone was released to the public. Now we know that the iPhone is a hugely successful and transforming product. But back then, Apple took a huge risk in creating something so different from what customers were used to. And the process for creating the product was far from

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