A content audit is a qualitative evaluation of every piece of content that exists on a website. It is different from a content inventory, since an inventory only takes into account the quantity of published written material without studying its results. This kind of website audit can be very time-consuming, but it’s worth it. It will help […]
How to Conduct a Content Audit of Your eCommerce Site Read More »
Google and Facebook dominate referral traffic to all types of online content but the proportion of visits driven by each varies significantly by topic, according to recent research from Parse.ly. The report was based on an analysis conducted in April and May 2018 of 8 billion pageviews for 1 million articles on thousands of sites.
Top Traffic Referral Sites by Site Content Category Read More »
You don’t even have to listen very carefully because SEO people are shouting it from the rooftops: site speed is everything. Not a day goes by without a new article, white paper, Google representative or SEO expert telling us that optimizing for speed is one of the most important things you can do right now.
Blogging and building an online empire is more than simply writing and fancy images. An online business is about increasing user engagement to a point where you’ll be able to convert them, achieving your bottom line. I’ve always told my clients to always have a purpose or bottom line in mind when starting a blog
The Ask an SMXpert series continues the questions and answer (Q&A) segment held during sessions at SMX Advanced 2018 in Seattle. Today’s Q&A is from the Advanced Technical SEO: Schema & Structured Data, JavaScript session with Bill Slawski, Mike Arnesen and Patrick Stox. Bill Slawski, Go Fish Digital Question: Do you think Google will use Schema
Ask the SMXperts – Page Speed, Site Migrations & Crawling Read More »
Let’s face it. You have a lot of other things to do in your business than pay attention to reviews. That is, until you see a negative review posted about your business. Unfortunately, many companies only start taking online reviews seriously when a customer posts a negative one. While digging for some stats about how
Which Online Review Site Should Your Business Focus On? Read More »
Due to the large number of pages involved, ecommerce sites can see striking SEO improvements when errors on those pages are addressed. Let’s talk about what you need to do in order to keep your ecommerce site error free, starting with some tools, then walking you through some processes. Monitoring and crawling tools Monitoring and
I recently worked with a client to relaunch their website, and as part of the process, the client chose to cull much of its content in an effort to have a leaner site. Having a lot of content on your site can make content management seem overwhelming, so it’s understandable an organization may want to
Larger companies can typically hire or retain competent assistance to help with search engine optimization. But smaller businesses often have to do it themselves, especially when those businesses are new. In this post, I will share 10 do-it-yourself tips to optimize organic traffic from search engines. The tips have the added benefit of helping smaller
SEO: How to Drive Traffic to a New Ecommerce Site Read More »
[Chart of the day] Making the best out of your desktop to mobile site migration Site migration is a big part of the current landscape of business online as users continue to increase mobile usage. In the rush to embrace mobile, it’s easy for businesses to neglect their desktop sites, but most conversions still happen
