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What’s technical SEO? 8 technical aspects everyone should know • Yoast

Willemien Hallebeek Willemien is Content Team Lead at Yoast. She loves to create and organize content in such a way that it helps people understand SEO. An SEO Basics post about technical SEO might seem like a contradiction in terms. Nevertheless, some basic knowledge about the more technical side of SEO can mean the difference …

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Progressive web apps (PWAs) for SEO: Benefits, stats, examples

The last couple of years have made a few things very clear. If you have a business online, you need to make it your business to be mobile-first. Second, your mobile experience needs to be smooth and frictionless if you want it to translate into dollars. Lastly, smartphone users are super fickle and despite downloading …

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A survival kit for SEO-friendly JavaScript websites

JavaScript-powered websites are here to stay. As JavaScript in its many frameworks becomes an ever more popular resource for modern websites, SEOs must be able to guarantee their technical implementation is search engine-friendly. In this article, we will focus on how to optimize JS-websites for Google (although Bing also recommends the same solution, dynamic rendering). …

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WordPress SEO Tutorial • The Definitive Guide • Yoast

Joost de Valk Joost de Valk is the founder and Chief Product Officer of Yoast and the Lead Marketing & Communication for WordPress.org. He’s a digital marketer, developer and an Open Source fanatic. The definitive guide to higher rankings for WordPress sites This is the original WordPress SEO article since 2008, fully updated for 2019! …

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Amazon New-to-Brand Metrics | PPC Hero

Amazon has launched new metrics for brands advertising on the platform to better understand their audiences and who is buying on the platform. There are four new metrics that offer new-to-brand insights for advertisers. The metrics give an idea of what percent of purchasers and orders are new to brand versus returning customers coming from …

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Why mobile first design is the only 2019 strategy that will work

Everyone knows that mobile is red-hot right now. In fact, there is a pretty good chance you are reading this very article on a mobile device. And yet, like an old dog who just won’t learn a new trick, most people are still designing websites for desktop computers and then trying to make them work well …

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