This is a keynote from the O’Reilly Artificial Intelligence Conference in San Jose 2019. See other highlights from the event. This keynote was sponsored by Amazon Web Services. Learn faster. Dig deeper. See farther. Get the O’Reilly Artificial Intelligence Newsletter Receive weekly insight from industry insiders—plus exclusive content, offers, and […]
Safe and smarter driving, powered by AI – O’Reilly Read More »
Advertisement While Alexa can answer a lot of different questions, there are still gaps in her knowledge. Amazon would like Alexa to know the answer to every single question. And the company is asking for your help in making that happen using Alexa Answers. Right now, it’s possible to argue that Alexa is stupid Let’s
One of the many great things about Android is that you can easily copy and paste files to and from a desktop PC or laptop just by connecting your phone via USB. Unfortunately, things aren’t quite as simple if you have an Android phone and a Mac. The official solution is Android File Transfer —
Sometimes your sales calls turn out differently than you’d like and you want a do-over. But you can’t do your sales calls over. Here are a few ideas to make your sales calls turn out the way you want them to, and how to make the sale. Be a great listener Do you think the
Secret to Smarter Selling: Use Your Brain More and Your Mouth Less Read More »
Danielle Waller of Merkle speaking during SMX Advanced in Seattle. SMX Advanced 2019 in Seattle was another fantastic show packed with lots of great SEO and SEM insights. There are plenty of recaps to check out if you weren’t able to attend. The SEM track titled, “Selling Smarter With Search, Social, Marketplace Ads” featured three
Here’s how e-commerce stores can sell smarter on YouTube, Facebook and Amazon Read More »
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How To Study Smarter – Get Better Grades In School Or College Read More »
Account-based marketing (ABM) is not a new strategy, and you’ve most likely heard of it before. But in recent years, ABM has seen a huge rise in popularity. Account-based marketing spend is expected to increase by 41% in 2019, according to the 2019 Account Based Benchmark Report by Topo. New technologies have enabled marketers to
SEATTLE – Where Facebook ads were once a hotbed for Lookalike audiences and bottom-of-the-funnel conversion actions, it’s now a crowded space that enables ad blindness and brand apathy on a foundational level. That’s the view of Susan Wenograd, VP of marketing strategy at Aimclear, who delivered a session on optimizing social ads at SMX Advanced last week.
Facebook ads aren’t what they used to be, so it’s time for smarter social ad buying Read More »
People like a little romance when they’re being marketed to. Or better yet, they don’t want to feel like they’re being marketed to at all. Smart personalization transforms marketing from shouting “I’m really great!” to positioning yourself as a helper who understands your customer’s problems. Strategic personalization can increase the efficacy of your marketing dramatically.
Use Smart(er) Content to Nurture More Leads Into Customers Read More »
We hear the constant chatter about AI (artificial intelligence) and machine learning and sometimes wonder, is this “hype” or for real? Of course larger companies are investing quite a bit in using these technologies for their businesses, but what about smaller companies? Meet, Ideas. At SXSW, I spent some time with Microsoft to see how they’re infusing AI
Microsoft Office is Using AI to Help you Work Smarter Read More »
