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Law firm that used contest to solicit Google reviews sees all but one disappear

Reviews are an essential part of doing business online. They heavily influence consumer buying and local rankings. But as Joy Hawkins points out, using rewards or other incentives to help generate them is a bad idea. A law firm in Louisville, Kentucky Winton & Hiestand Law Group, had the vast majority of its reviews on Google …

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Facebook’s latest News Feed tweak penalizes Pages that solicit likes, shares

Facebook continues to crack down on the people and particularly Pages that try to game its News Feed algorithm. Facebook will penalize posts that ask people to like, share, comment on or otherwise engage with the post in order to boost its engagement metrics and trigger Facebook’s algorithm to rank it higher in people’s News …

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