Sounds

Three reasons your writing still sounds like marketing

If content marketing had 10 commandments, the first one would be, ‘Don’t sound like a marketer.’ It’s pretty intuitive, right?Sound authentic: gain credibility and trust.Sound inauthentic: lose credibility and trust. But every now and then, even the best of us manage to fall back into old habits – and most of the time we don’t …

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oracle cannes lions

Cannes Lions 2017 Sights, Sounds And More

Last week saw the close of another Cannes Lions event, AKA the International Festival of Creativity. As the dust settles, I figured now’s a good time to take a look back at some of what was said, seen and heard.  Let’s start off with some sights and sounds.  First up is Sylvia Jensen, Head of …

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