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The Top 14 Business Productivity Gadgets You Should Splurge On This Holiday Season

There are 55 shopping days left til Christmas and this holiday season is already in full swing. That also means that there are only 62 days left in 2017 to offset as many of those taxable profits as you can before the end of the year with new capital equipment for 2018. NOTE: I am …

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Urge to splurge on predictive? Before you risk buyers’ remorse, apply pragmatic thinking to drive real value, now

Predictive Marketing analytics (PMA)… is enjoying piles of VC money and lauding sophisticated new technologies. The Forrester Wave: Predictive Marketing Analytics for B2B Marketers, Q2 2017 Predictive analytics isn’t especially new; it’s been around for more than 75 years. Scientist Norbert Wiener used it during World War II to create an anti-aircraft gun that could …

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