Rand Fishkin, the co-founder of Moz, announced his new company after officially leaving his day-to-day operations at Moz yesterday. He is starting a company named SparkToro, a technology platform in the influencer and audience intelligence marketing space. Fishkin started the well-known SEO platform over a decade ago with his mother, Gillian. In fact, he dropped […]
Rand Fishkin leaves Moz, announces a new start-up Read More »
Startups are growing every year. This means investors have a lot of options when choosing which one to support. A research by Challenger, Gray, and Christmas states that in the last quarter of 2016, 7.4 percent of job seekers in the United States started their own businesses. That’s a 4.8 percent increase from the last
The Growth of Accelerators Continually Drives Startup Figures—Here’s Why Read More »
Anyone can have a great idea. But turning an idea into a viable business is a different ballgame. You may think you’re ready to launch a startup company. That’s great news, and you should be excited about it. Take it from me: as someone who has founded several startup companies, I know what it takes
When my co-founder and I incorporated our company, we didn’t have world domination on our minds. We simply wanted to solve a problem that we saw as a major barrier in the shipping and logistics industry–it’s tough for companies of all sizes to compete with giants for market share. Even PwC has pointed out that
3 Must-Have Characteristics of Successful Startup Founders Read More »
pasja1000 / Pixabay Millions of people received a tax refund last year. In fact, when you look the total number of refunds issued by the IRS in 2017 you may be surprised by the numbers. Nearly 75% of returns received resulted in a refund averaging around $2,782. No doubt some of the refunds were used
Should You Use Your Tax Refund to Finance Your Startup? Read More »
The kind of culture I wanted for HubSpot in our early days was one where we didn’t have to think about it. I subscribed to the Fight Club credo: the first rule about culture is that you don’t talk about culture. We broke that rule. The reward for that act of civil disobedience has been
How Culture Changes When Your Company Grows From Startup to Scaleup Read More »
In the early days of Netflix, the company was trying to be the Amazon of DVD movie rentals. To get feedback on how to improve their service, the execs held a number of focus groups with customers. After one such focus group, Mitch Lowe and the rest of the executive team overheard something that changed
The 2 Principles of Startup Success Strategy According to MoviePass CEO Mitch Lowe Read More »
When you’re attempting to build a ride-sharing startup in the shadow of industry behemoths like Uber and Lyft, being timid is not an option. Regardless of the uphill battle you may face, if a market opportunity presents itself, you have to take it. This is something that definitely holds true for startup Founder & CEO,
Ride-Sharing Startup CEO Shares 3 Attributes Of Resilient Entrepreneurs Read More »
Not everyone wants to buy what you’re selling. For your startup company to be successful, you need to identify your target market. This is one of the first steps of launching a startup company. But it’s much easier said than done. If you don’t have a clear target audience in mind, your marketing campaigns are
How to Identify the Target Market of Your Startup Read More »
Did you know that business plans come in not one, but two categories? More often than not, when we think of a business plan we think of a traditional format. This means a hefty document, about 30 to 40 pages in length, written three to five years out that outlines every detail that can contribute
