Netflix

Seismic Content Marketing Shift: How These 3 Changes Will Make You Fail

[ad_1] Are your once stellar content marketing results starting to decline? Even though you’ve followed “best practice” tactics. The same ones you used in the past.  The ones based on best results to-date.  Maybe you need to look outside of your organization to understand why.  In the past 6 months, 3 factors have come together …

Seismic Content Marketing Shift: How These 3 Changes Will Make You Fail Read More »

The Over-the-Top Marketing Juggernauts Have Arrived

[ad_1] “Netflix versus Disney is the right comp,” says Laura Martin of Needham. “Netflix just raised price and Disney is now saying they are going to do a $12.99 bundle for Hulu, ESPN Plus, and Disney Plus, That feels like bundling is a smart idea and free services feel like a better value. I think …

The Over-the-Top Marketing Juggernauts Have Arrived Read More »

Does Netflix Have Enough Stuff To Keep Us Coming Back?

[ad_1] “Does Netflix have enough stuff that’s good enough to keep us coming back?” asks Michael Pachter of Wedbush. “That’s the real acid test. I actually think all these metrics they’re giving us on the crap shows are telling you that people are willing to watch whatever they throw at them because they’re running out …

Does Netflix Have Enough Stuff To Keep Us Coming Back? Read More »

All of Broadcasting Is In Danger From Streaming, Says Barry Diller

[ad_1] “It’s all of broadcasting that’s in danger because of what’s happened with streaming and with other services in that the only people who are willing to watch commercials are people that can’t afford to buy the goods being sold,” says media mogul Barry Diller. “That’s an existential long-term issue. It’s a fascinating time because …

All of Broadcasting Is In Danger From Streaming, Says Barry Diller Read More »

Disney Takes a Playbook Out of Digitally Native Companies

[ad_1] “All of a sudden people are realizing that Disney is going to take the advantages that they have, content that nobody else has, moats that give them actual real leverage in the negotiations, and then they’re going to actually take a playbook out of these more digitally native companies,” says Sean Ammirati of Birchmere …

Disney Takes a Playbook Out of Digitally Native Companies Read More »

What Netflix Has Done Has Actually Been Good For Us

[ad_1] “We wouldn’t have been ready to launch it (Disney+) two or three years ago,” says Disney CEO Bob Iger. “We wouldn’t have even been ready to talk about it. It takes technology. It takes content. It takes the talent to make the content. It takes a marketplace. You could argue that what Netflix has …

What Netflix Has Done Has Actually Been Good For Us Read More »