In case you missed it, Google just published advice for SEOs on how to continually do well throughout their algorithm changes. Now, what most people don’t know is Google doesn’t just push out a handful of algorithm changes per year. They publish substantially more. Just to give you an idea of how often Google changes, […]
For most businesses, daily operations do not change based on who is in political power. Companies are primarily affected by their own decisions, not by the government. However, occasionally there are exceptions. Here in the U.K., it is Brexit. In the U.S., it is the trade tariffs and the threat of the President to close
If you and your small business are in the midst of some tough times, the actions you take to right the ship can start to feel pointless. You might find yourself wondering if your limited funds will allow you to take the necessary steps to bring customers back to your door. I’m here to tell
Digital Marketing for Surviving Tough Times: Part I Blogging Read More »
Three keys to evolving with Facebook advertising changes It’s the World Series of baseball and the monkey bars of the school playground. Facebook Ads is the battleground everyone is clamouring to dominate — probably because it’s becoming increasingly difficult to get right. To start with, Facebook as a platform is designed to change. The more
Surviving Facebook Advertising Changes | Smart Insights Read More »
A climber in Kathmandu, Nepal, surviving a brutal sexual assault by a Yeti-like creature is fake news. There is no truth to a report that a 28-year-old man had been sexually assaulted by a yeti while climbing in Nepal. If the story sounds wild and crazy that is because it is just that as it
Nepal Climber Surviving Brutal Sexual Assault By Yeti-Like Creature Is Fake News Read More »
Starting a business is very difficult and it’s stated that within the first “2” years, around 30% to 40% fail because they encounter unexpected problems. This is why it’s important you have a clear cut plan about your business, thinking of everything from the beginning. Did you know, at one point, banks didn’t even require
Surviving Your First Year in Business – How to Improve The Odds Read More »
I don’t know if it was because I’d broken a sweat hustling to catch my flight only to discover it was delayed, or if it was the fact that after boarding said flight the attendant announced it’d be another sixty minutes… but I’d had enough. Exhausted and now late for a wedding, I was ready
Surviving the Era of Consumer Call-Outs on Social Read More »
I was recently asked about an issue many of us in the SEO industry face: “When you’re attending a conference where you’ll be meeting peers, clients and prospective clients, how do you avoid awkward silence?” This is obviously a good question in and of itself, but it got me thinking about a larger issue search professionals
You wouldn’t want your annual profits cut by 20 percent, would you? Just like you wouldn’t overlook one out of five of your customers. By the latest stats, 20 percent of people searching on mobile are doing it with voice search. And we expect that number to grow significantly as more and more people adapt
