In 2018, brands have high standards to live up to when it comes to customer experience. The most disruptive companies of the digital age, from Amazon and Uber to Netflix and Spotify, have succeeded in large part by delivering an unparalleled customer experience. They don’t just offer a service; they make that service more straightforward, […]
Marketing’s CX efforts are being thwarted by technology [stats] Read More »
There’s a scene in Cormac McCarthy’s book, All the Pretty Horses, in which the main character, John Grady, plays pool with his boss, a wealthy Mexican ranch owner. The reader feels tension because John, a transplanted Texan cowboy, has been covertly dating the owner’s daughter and it’s not clear whether the owner is aware. At
Resistance to Reason: Why digital transformation is thwarted Read More »
There’s a scene in Cormac McCarthy’s book, All the Pretty Horses, in which the main character, John Grady, plays pool with his boss, a wealthy Mexican ranch owner. The reader feels tension because John, a transplanted Texan cowboy, has been covertly dating the owner’s daughter and it’s not clear whether the owner is aware. At
Resistance to Reason: The reason why digital transformation is often thwarted Read More »
