Trusted

Top Stories: Dressing for Success Down Through the Ages, Lessons from Trusted Brands

Keeping up with all things business, in this week’s roundup “A History of Suits for the Office” looks at just how the business suit came about. From the more intricate suits of the 19th century to the deconstructed suits rebelling from traditional office wear, this article covers the entire spectrum. And this is what the …

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USPS, Amazon, Google the Most Trusted Brands – Lessons Learned

United States Postal Service (USPS), Amazon and Google are ranked as the most trusted brands in America according to a survey conducted by Morning Consult. The three companies beat out others that include institutions, public figures, and ideas. The State of Consumer Trust report surveyed some 1,670 individuals to rate 2000 brands on how they …

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Google's 'My Business Provider' program replaces 'Trusted Verifier' for GMB outreach

Google’s ‘My Business Provider’ program replaces ‘Trusted Verifier’ for GMB outreach

Over the weekend Darren Shaw pointed out and Mike Blumenthal posted about the new Google My Business Provider program (MBP) being rolled out. It supplants the now shuttered Google Trusted Verifier Program. Both programs have the same goal: simplify verification of local business listings at scale for Google My Business by allowing third parties to …

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Trusted Computing Group meets in Toronto to discuss security standards

Representatives of some of the biggest names in computing have been quietly meeting in Toronto this week to discuss some of the smallest but vital intricacies of device security. The Trusted Computing Group, whose open standards are used to build security chips found in motherboards, routers, switches, smartphones and solid-state drives, is holding one of …

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Mobilized Employees Engage Buyers With A Trusted Voice

Mobilized Employees Engage Buyers With A Trusted Voice

Employees’ Advocacy Boosts Your Content And Customer Interactions While trust in brands has dwindled, B2B buyers hold those same brands’ employees in high regard as authentic and compelling sources of information. And they want to engage with them. In our new research, “Mobilized Employees Engage Buyers With A Trusted Voice,” Matthew Camuso and I explored …

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Lenovo Laptops Cannot Be Trusted And Here’s Why

Believe it or not Lenovo has become the best selling Computer brand this year, beating two of the biggest giants HP and Dell in 2019 Q3 sales. This isn’t surprising at all since they’ve started pricing their products very aggressively in an attempt to reign supreme over their competitors. However as it turns out, that …

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