tweak

How to Tweak Your Emails and Website for Mobile

When it comes to your B2B marketing strategy, your tactical approach to mobile should be different than that of your offline and online strategies. And, it’s not just about the screen size or functionality. There are other aspects to both your email campaigns and website that you’ll need to tweak in order to create a …

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How To Tweak Content for Mobile Display

Statistically, more than 75% of the world’s population will access content using their mobile phones. This means it’s even more important we create content that is optimized for mobile, and or smart phones. I look at it this way; if we don’t optimize our content for mobile phones, then we can be losing 75% of …

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6 Ways to Tweak Your Business Model to Spark Growth

One of the most common reasons that small businesses fail is because there’s no market need for their services or products. This may seem like an obvious pitfall to overcome, and yet according to a CB Insights survey, this problem sinks 42% of small businesses that fail. Why? Because most small business owners don’t want to …

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Snapchat Rolls Out New Lens-Based Ad Type, Continues to Tweak New Design

Snapchat’s rolling out a new ad type within Snap Lenses which will enable advertisers to prompt user action direct from the Lens itself. As you can see here, the new Lens type includes a call to action built in at the bottom of the display (‘Install now’ in this case), which re-directs to a link …

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Zoho Sites Tweak Enables Easy Customization for Small Business Websites – Small Business Trends

Small businesses looking for a DIY online presence can now have pre-built website sections that don’t skimp on customizable features like video and parallax images creating an illusion of depth. Zoho recently launched some additional features on its DIY website builder, Zoho Sites. This latest version also has customizable page elements supporting other design tools …

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Facebook’s latest News Feed tweak penalizes Pages that solicit likes, shares

Facebook continues to crack down on the people and particularly Pages that try to game its News Feed algorithm. Facebook will penalize posts that ask people to like, share, comment on or otherwise engage with the post in order to boost its engagement metrics and trigger Facebook’s algorithm to rank it higher in people’s News …

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