The term “host crowding” refers to multiple organic search results from a single domain for the same query. Host crowding makes it harder to break into the first page of results. In what should be good news, Google announced last week that it’s reducing the occurrence of host crowding. So why is the search engine […]
Google’s ‘Host-crowding’ Tweak Impacts Sites with Featured Snippets Read More »
When it comes to your B2B marketing strategy, your tactical approach to mobile should be different than that of your offline and online strategies. And, it’s not just about the screen size or functionality. There are other aspects to both your email campaigns and website that you’ll need to tweak in order to create a
Statistically, more than 75% of the world’s population will access content using their mobile phones. This means it’s even more important we create content that is optimized for mobile, and or smart phones. I look at it this way; if we don’t optimize our content for mobile phones, then we can be losing 75% of
One of the most common reasons that small businesses fail is because there’s no market need for their services or products. This may seem like an obvious pitfall to overcome, and yet according to a CB Insights survey, this problem sinks 42% of small businesses that fail. Why? Because most small business owners don’t want to
6 Ways to Tweak Your Business Model to Spark Growth Read More »
Snapchat’s rolling out a new ad type within Snap Lenses which will enable advertisers to prompt user action direct from the Lens itself. As you can see here, the new Lens type includes a call to action built in at the bottom of the display (‘Install now’ in this case), which re-directs to a link
Snapchat Rolls Out New Lens-Based Ad Type, Continues to Tweak New Design Read More »
Small businesses looking for a DIY online presence can now have pre-built website sections that don’t skimp on customizable features like video and parallax images creating an illusion of depth. Zoho recently launched some additional features on its DIY website builder, Zoho Sites. This latest version also has customizable page elements supporting other design tools
Facebook continues to crack down on the people and particularly Pages that try to game its News Feed algorithm. Facebook will penalize posts that ask people to like, share, comment on or otherwise engage with the post in order to boost its engagement metrics and trigger Facebook’s algorithm to rank it higher in people’s News
Facebook’s latest News Feed tweak penalizes Pages that solicit likes, shares Read More »
Business ideas almost never work right out of the gate. Nevertheless, entrepreneurs put a ton of pressure on themselves to make their idea work. The truth is, every business goes through natural shifts over time. It’s true. If you’re building a business, expect to make shifts and tweaks over time… because from our experience it
Could 1 Small Tweak Change Everything in Your Business? Read More »
Just like in life, there’s an ebb and flow to marketing success. That means a huge part of finding success as a marketer is being adaptable. This allows you to capitalize on trends and strike while the iron is hot. And if there’s any time of year that impacts sales and marketing, it’s the holidays.
How to Tweak Your PPC Strategy During the Holiday Season Read More »
Facebook is getting more tactical in its war against spammy links invading people’s news feeds. After pinpointing individual spammy links, it is now going after individual users who post the most spammy links. Facebook has noticed that “a tiny group of people on Facebook” regularly and publicly post a lot of links to spammy pages, like
Facebook targets individual spammers with latest news feed tweak Read More »
