Ubers

Uber’s Emil Michael was apparently too awful, even for Donald Trump

Well, it seems Emil Michael, Uber’s notorious former ‘SVP of business,’ is back in the news again.  A trove of leaked Trump Administration documents obtained by Axios shows that Michael was once considered as a potential candidate for Donald Trump’s Secretary of Transportation. This is not a total shock, given his history working as a …

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What We Can Learn from Uber’s #DeleteUber PR Nightmare a Year Later

What We Can Learn from Uber’s #DeleteUber PR Nightmare a Year Later Uber still remains a thriving, popular choice for anyone that needs a ride. The company has a lot that it can teach us about social media and the way that large companies overcome PR nightmares. The hashtag #DeleteUber started to trend in January …

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Uber’s Latest PR Disaster Is Deadly: Pedestrian Dies after Being Struck by Self-Driving Car

Uber shut down its self-driving technology testing after one of its cars struck and killed a woman in Tempe, Arizona. This obviously is terrible for the victim and her family and the resulting problems that Uber faces are far less important in the grand scheme. But there is a parallel business question about how much …

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Uber’s CEO Just Taught a Major Lesson in Emotional Intelligence. Here It Is in 1 Sentence

Over the past year, technology companies Uber and Waymo (the self-driving business spun out of Google) have been engaged in a battle of wills, culminating in a high-profile court case that commenced last week. Waymo has accused Uber of stealing trade secrets related to its self-driving technology. But on Friday, just four days after the …

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