Ubers

Uber’s new digital OOH unit brings location-targeted ads to car-top screens

It was inevitable that Uber would get into advertising. Now it has to as the company faces increasing pressure to be profitable. Yesterday, Adweek first reported that the ride-sharing platform had partnered with Adomni to create Uber OOH and bring digital screens to its drivers in three cities: Atlanta, Dallas, and Phoenix. Competition heating up. […]

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Uber’s Emil Michael was apparently too awful, even for Donald Trump

Well, it seems Emil Michael, Uber’s notorious former ‘SVP of business,’ is back in the news again.  A trove of leaked Trump Administration documents obtained by Axios shows that Michael was once considered as a potential candidate for Donald Trump’s Secretary of Transportation. This is not a total shock, given his history working as a

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Uber’s Latest PR Disaster Is Deadly: Pedestrian Dies after Being Struck by Self-Driving Car

Uber shut down its self-driving technology testing after one of its cars struck and killed a woman in Tempe, Arizona. This obviously is terrible for the victim and her family and the resulting problems that Uber faces are far less important in the grand scheme. But there is a parallel business question about how much

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Uber’s CEO Just Taught a Major Lesson in Emotional Intelligence. Here It Is in 1 Sentence

Over the past year, technology companies Uber and Waymo (the self-driving business spun out of Google) have been engaged in a battle of wills, culminating in a high-profile court case that commenced last week. Waymo has accused Uber of stealing trade secrets related to its self-driving technology. But on Friday, just four days after the

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Expedia Chief Dara Khosrowshahi Will Be Uber’s Next CEO. Here’s What We Know About Him

The search for Uber’s new CEO is over: Dara Khosrowshahi, currently CEO of Expedia, landed the job. He beat out some high-profile executives, including HP CEO Meg Whitman and former Yahoo CEO Marissa Mayer. How much do we know about him? Though decidedly less of a household name than some of the other candidates for

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