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Social Media Security: 6 Hacking Tricks You Never Thought You’d Fall For [Infographic]

“Social Media Security: 6 Hacking Tricks You Never Thought You’d Fall For” Infographic The subheading reads: You’ve seen all the headlines and heard all the warnings—hackers are everywhere. But you’re no dummy! You’d never fall for their spammy pop-ups or fishy emails. But did you know that those sneaky cyber criminals are also lurking within …

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Growing Canadian tech haven is not where you’d expect

When it comes to Canadian tech hubs, the province of Nova Scotia rarely comes to mind – but it should. Nova Scotia’s world-class post-secondary institutions like Dalhousie University, which has often been leveraged when promoting technical innovation in the region, garners a lot of interest. Retaining that talent to grow the tech scene in the …

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Google’s CTR answer just what you’d expect, and this is why SEOs go bananas

After the debate around CTR rekindled last week, we asked Google for a statement from their PR team we can share around click-through rate. In short, various Googlers have told us over the years that CTR data is not used within Google’s ranking algorithm. Google’s statement. “As we’ve commented on before, we use interactions in a …

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Consumers Call Businesses More Than Ever — and Not for What You’d Think

The rise of Artificial Intelligence in the marketing world has created some remarkable opportunities for businesses to revolutionize how they communicate with their consumers. Better automation and AI means personalization at scale. Connected devices and intelligent agents let your consumers interact with brands faster and more often. Brands can deploy content on digital assistants that …

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Delta Air Lines Just Revealed It’s Making a Lot of Money From People You’d Never Expect (And Delta Never Expected Either)

Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.  There was a time when businesses understood that if their employees were flying on behalf of the company and the flight was a long one, those employees should fly in First or Business Class. Those days have departed. Now, …

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