The Essentials of Marketing Automation


A few months ago, we made our powerful marketing automation features free for all MailChimp users. If you run your own business, automation allows you to have an ongoing conversation with your customers, giving you more time to complete other tasks on your to-do list. It’s like having a second brain for your business that helps you talk with your customers just like you would in person.

Whether you want to welcome new subscribers as they join your list or find people with similar interests on Facebook and Instagram, MailChimp has automations with prebuilt triggers for almost any situation, so you can design and start sending in just a few clicks.

We know marketing automation can seem intimidating, especially if you’re just getting started. Whatever might be standing in your way, we have tips and in-depth guides to show you how to reach the right people with the right message at the right time.

Today, we’re kicking off a series of educational resources about automation that cover everything from how automation works to the best way to combine different automation types. We’ll also show you how other e-commerce businesses use marketing automation to build their brand, sell more stuff, and stay connected with their customers.

Ready to automate your marketing? Check out our resources to get started.



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