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Google Chrome API changes may disable most ad blockers

According to multiple reports, Google is readying changes to Chromium, which is the software behind the Chrome browser and soon Microsoft Edge. The discussion and issues are relatively technical and apply to Chrome extensions generally; however, one practical impact would be to disable most ad blockers. Why Google has proposed the change. Google first discussed […]

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What You Might Not Know About Facebook’s Ad Preferences Page 01/21/2019

Facebook’s “Your ad preferences” page lets people discover how the site’s algorithm has categorized their interests, but 74% of those participating in a Pew Research Center report didn’t even know the list of their traits and interests existed until the study directed them to the page. I’m a little embarrassed to admit that I didn’t

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Search Engine Optimization, Ad Words Management and Others Market Precise Outlook 2018 to 2021 – Press Release

This press release was orginally distributed by SBWire Harrisburg, NC — (SBWIRE) — 01/22/2019 — Search Engine Optimization, Ad Words Management And Others Global Market Report 2018 provides an in-depth analysis of the Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East And Africa appraisal market by value, by volume, by segments, by

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Top Accounting Website Design and Marketing Provider Launches Facebook Ad Solutions

(PRLEAP.COM) CPA Site Solutions today announced its launch of Facebook Ads solutions for accounting and financial professionals to help them increase demand for services, build their brand, and accelerate client acquisition. This new offering further enables CPAs, accounting, and financial firms to access even more marketing solutions from the industry’s most comprehensive website design and

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The Gillette Ad ‘Controversy’ Is Proof We’ve All Been Brain-Poisoned

Gillette   The world got a little worse the day advertisers stopped being Don Draper types impassively manipulating the public for monetary gain while drinking away their guilt, and instead became doe-eyed cultists convinced that they were actually making the world a better place. We all know advertising works, but you’re not supposed to believe

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Local Digital Ad Spend Expected to Sour [Infographic]

Following the surge in internet penetration as well as the growing popularity of digital platform, digital advertising is one of the most critical forms of advertising today. According to InvespCro, digital ad spending will grow from $60.7 million to $71.3 million in 2022. This is quite significant and the fact that nearly 40% US marketers

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Marketing Day: Update on industry ID resolution, mobile ad receptivity, more

Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 3-5, 2019: San Jose September 16-18, 2019: Boston Learn More About Our MarTech Events January 30-31, 2019: SMX West April 2-3, 2019: SMX Munich May 21-22, 2019: SMX London June 3-5, 2019:

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The ad industry continues its quest toward fewer cookies and more consistent user IDs

In the real world, everyone can taste a cookie. But, in the world of web browsers, only the domain that drops a cookie — a small identifying text file — into a user’s browser can read that cookie. That fact — and the dominance of “walled gardens” like Facebook, Amazon and Google — has led

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Ad testing in a multi-format world of responsive search ads, three headlines and more

Text ad testing has been thrown for a loop with the introduction of responsive search ads and the addition of ability to tack on a third headline and second description line to what are already called enhanced text ads. (Do we call them extended enhanced text ads?) With so many variables and unknowns about how the

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