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Marketing Day: Gillette’s viral video ad, Urban Airship buys Accengage, more

Channel: CMO Zone, Marketing Day /

Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 3-5, 2019: San Jose September 16-18, 2019: Boston Learn More About Our MarTech Events January 30-31, 2019: SMX West April 2-3, 2019: SMX Munich May 21-22, 2019: SMX London June 3-5, 2019: […]

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Truth in Measurement launches to create standards for sharing ad measurement data

A-From MTT, Channel: Martech: Advertising /

Another industry group has launched to foster ad industry transparency. Called Truth in Measurement (TIM), it is spearheaded by people-based ad server Thunder Experience Cloud. The key problem statement that TIM is looking to solve, Thunder CEO Victor Wong said in an interview, is: Can the advertising ecosystem share data while protecting consumer privacy and

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Best Ad Options for Smaller Fashion Merchants

Marketing & Advertising /

Advertising options for smaller fashion and lifestyle merchants include influencer marketing, such as on Facebook Groups. This example group focuses on fashion ideas for females over 40. Smaller fashion and lifestyle merchants typically have limited budgets. They must advertise wisely. There’s the cost of the advertising itself, as well as the expense of creating the

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How Wowcher used AI copywriting to reduce Facebook ad CPL by 31% – Econsultancy

AI/Machine learning, copywriting, facebook ads, social advertising, Wowcher /

In 2015, Econsultancy profiled a startup called Phrasee, the brainchild of regular Econsultancy blog contributor Parry Malm, that uses advanced machine learning algorithms to optimise email subject lines until they perform better than human-created copy. At the time, when our then-editor Graham Charlton asked Malm what Phrasee’s plans were for the next few years, he

How Wowcher used AI copywriting to reduce Facebook ad CPL by 31% – Econsultancy Read More »

Marketing Day: Reddit’s new VP of ad products, ABM tools, evolution of inbound marketing

Channel: CMO Zone, Marketing Day /

Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 3-5, 2019: San Jose September 16-18, 2019: Boston Learn More About Our MarTech Events January 30-31, 2019: SMX West April 2-3, 2019: SMX Munich May 21-22, 2019: SMX London June 3-5, 2019:

Marketing Day: Reddit’s new VP of ad products, ABM tools, evolution of inbound marketing Read More »

Spotlight: vidbuild Offers Video Ad Solution for Small Businesses

Small Biz Spotlight /

Video marketing is becoming more important for businesses of all sizes. But many small companies don’t have the resources to produce professional video content. That’s where vidbuild comes in. The company offers a platform that simplifies video ad creation. You can add your own content or access stock resources to make your ads look professional.

Spotlight: vidbuild Offers Video Ad Solution for Small Businesses Read More »

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