Jungle Creations generates a whopping 5.5 billion video views every single month on social media via communities such as Twisted, which showcases recipe videos. Quite the crucible for testing content. Mel Chapman has the job of chief content officer at Jungle. We caught up with Chapman to find out more about her daily routine. Please describe […]
A day in the life of… chief content officer at Jungle Creations Read More »
It’s that time of year, where a global community of agency partners, experts and transformative industry pros join Sprout Social in one inspiring space. We get to the heart of the buzzwords, get to know one another, and ultimately, walk away with the knowledge to help our organizations thrive. Last year’s Agency Partner Day was
All about connection: Sprout’s Agency Partner Summit fosters what it preaches Read More »
This week we have another agency head profiled as part of our ‘Day in the life’ feature. Andreas Pouros is co-founder and CEO of Greenlight, and has been a valued contributor to Econsultancy over the years. Let’s find out what he does, and how. (Remember to look at Econsultancy Jobs if you’re interested in a
A day in the life of… CEO at Greenlight digital agency Read More »
Inecke Snyder-Lourens works as director of professional services at Cognifide, the WPP digital technology consultancy, leading a team of 39(!), the biggest specialist team of its kind in London. Her background lies in advising large organisations in business process re-engineering, IT strategy, operating models, cost analysis and business change. So, let’s find out more about
A day in the life of… director of professional services at Cognifide Read More »
We caught Richard Atkinson, VP Advertising and Creative Studio at Barclaycard on the Brand & Creative stage at Festival of Marketing 2018. During the session he shared his experiences since deciding to move 85% of the brand’s creative production in-house and we’ve compiled some of the core benefits and risks involved. The core principles of
The benefits & risks of bringing your creative team in house Read More »
Hitting the top spot in Econsultancy’s Top 100 Digital Agencies 2018 report is Accenture Interactive, the company’s second consecutive year at number one. IBMiX comes in second place and Atos Digital Services in third. In this article, I’ll look at some trends seen in the 2018 rankings, and discuss key themes and talking points in the
Top 100 Digital Agencies 2018: The state of the industry Read More »
The ‘gig economy’ is often used as a catch-all term for flexible working. But with the world of flexible working being as wide and varied as standard fixed employment, why is the term so often regarded with such disdain? Barely a week goes by without another headline about zero-hour contracts or the practices of Uber,
Why has the ‘gig economy’ become a dirty word in marketing? Read More »
Rebecca Boardman works at Reading Room as head of quality assurance, she’s a computing graduate who is heavily involved in Girl Geeks. Let’s find out what such her fascinating role entails… Econsultancy: Please describe your job: What do you do? Rebecca Boardman: I’m the head of quality assurance at Reading Room – a digital agency
A day in the life of… head of quality assurance at Reading Room Read More »
Running a client-side RFP process for the first time can be a daunting task. How do you ask the right questions and unlock the right answers from prospective agencies? How do you manage your time so it’s not swallowed up by several people asking for the same information? How do you ensure your scoring isn’t
How to run a great request for proposal (RFP) process Read More »
In my experience working with and for agencies, what rises to the surface during times of challenge is as varied as the areas of expertise in that agency: staying up on current trends and technology, keeping a full pipeline of new business or building bigger client retainers, finding and keeping talent on-staff… the list goes
