b2b content marketing strategy

Are You Laser Focused On Your Ideal Customer?

attract your ideal client, b2b, B2B ABM, B2B Buyer, b2b buyer research, B2B Content Marketing, b2b content marketing strategy, B2B Marketing, B2b Marketing Ideas, b2b marketing strategy, SEO BLOG /

Imagine that you’ve built a terrific product and are all set to launch it in the market as the next big thing that will solve people’s problems. But which people? “We are targeting everyone” is a phrase that no strategic marketer ever wants to hear. And yet, this seems to be a common practice amongst […]

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How To Get to the Heart of What Your Buyers Want

b2b content marketing research, b2b content marketing strategy, B2B Market Research, B2B Marketing, b2b marketing strategy, buyer research, Customer focused leadership, customer research, customer value, easy market research, SEO BLOG /

Pixaline / Pixabay As a B2B Marketing consultant, one of the questions I get asked most frequently is “how can I really know what my customers care about?” And, my answer is always the same — please do your research. If there’s one thing that has always confused me, it’s why businesses choose to skip

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