b2b content marketing research

Converting customers is main content goal for B2B marketers

Chart of the week: 98% of B2B marketers now accept that content performance justifies its cost, with the main goal for content marketing being conversion Content has become a huge part of marketing in general, which has resulted in 98% of B2B brands now recognizing that the performance of content justifies its cost. This is …

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What are the most popular B2B content formats?

Chart of the Day: A review of the content types that engage B2B audiences How to best engage audiences is a challenge in all sectors, but particularly in B2B marketing where there are so many potential formats that can be selected as suggested by our content marketing matrix. This new research considers the 5 most popular …

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Top 7 B2B content marketing research insights that should guide your strategy

Research into customer expectation and behavior, quality and delivery method, when it comes to content marketing.  B2B customers in the digital age have greater access to information. They are actively researching solutions and providers before engaging with a salesperson. As a result, content marketing is becoming more prevalent and receiving lots of investment. The interest in …

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How To Get to the Heart of What Your Buyers Want

Pixaline / Pixabay As a B2B Marketing consultant, one of the questions I get asked most frequently is “how can I really know what my customers care about?” And, my answer is always the same — please do your research. If there’s one thing that has always confused me, it’s why businesses choose to skip …

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