B2B Content Marketing

How to use content marketing to generate B2B leads

Content marketing is one of the best ways to generate leads as a B2B company. However, many struggle with executing it correctly. Are you one of them? Around 70% of users on the internet learn via content before purchasing a product versus traditional advertisements. Times are changing. The average person used to need advertisements to …

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Converting customers is main content goal for B2B marketers

Chart of the week: 98% of B2B marketers now accept that content performance justifies its cost, with the main goal for content marketing being conversion Content has become a huge part of marketing in general, which has resulted in 98% of B2B brands now recognizing that the performance of content justifies its cost. This is …

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An attempt to build a formula for creating a viral blog post

Going viral is something of a dream for us B2B content creators and marketers. You’d be lying if you deny that, plain and simple And why not? Creating original, high-quality content is a monumental task in itself, let alone marketing it and making it stand out. The thought of our content spreading across the internet …

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7 Pitfalls Where Content Marketing Can Fall Apart for B2B Marketers

Multiple surveys show the majority of businesses say they are doing content marketing. Many say they plan to increase the budget for it. Generally speaking, I think this all good and smart. Content marketing isn’t fast, and it’s not magic, but it does work. It also complements so many other aspects of marketing. Robert Rose …

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Let’s steal from the New York Times

Back in 2014, a New York Times internal strategy document leaked out into the world, called The New York Times Innovation Report. It was the result of an 8-month, deep-dive reporting project. Basically, a small strategy team studied the whole company and its blindingly-fast-changing industry, then reported back. The Innovation Report caused a big stir …

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7 content marketing stats you need to know for 2019

How is content marketing changing in 2019? What are the key trends you need to know for the next 12 months? Here are the most important stats to maintain a successful content marketing strategy. A content marketing strategy needs to be frequently evaluated to ensure that it’s still relevant. As we’re heading towards the end …

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The success factors for content marketing in 2019

Chart of the day: New research highlights activities from the top performers Joe Pullizzi and team over at the Content Marketing Institute (CMI) have been doing a great job in tracking trends in content marketing over the years. I still think of content marketing as a relatively new label for a marketing technique that has existed …

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B2B Content types that produce the highest number of leads

Chart of the Day: The most effective content types for lead generation The internet has matured to become a highly competitive landscape. Sales teams rely on marketers to produce even more, and better-qualified leads, while marketers rely on designers and developers to bring their vision and content to life. It is an endless cycle that loops from month to month, …

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What are the most popular B2B content formats?

Chart of the Day: A review of the content types that engage B2B audiences How to best engage audiences is a challenge in all sectors, but particularly in B2B marketing where there are so many potential formats that can be selected as suggested by our content marketing matrix. This new research considers the 5 most popular …

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Launch and grow your startup using content marketing

6 Ways to launch and grow your startup using content marketing Launching a start-up can be an exhilarating experience. However, there’s a difference between launching a startup and being able to grow a startup so that it becomes a long-term success. After all, there’s a reason why many startups tend to fail within a few …

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If content doesn’t cost you anything, it isn’t worth anything

One day I was in an Acting Fundamentals class at drama school and I was struggling to emotionally connect during an intense scene. See, if you’re an actor with an emotional scene, you’ve got two options: You can either pretend you’re emotional (bad acting), or you can find a way to actually reach the emotion …

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Let’s Steal From the Marketing Tehnology Supergraphic

[There’s a companion post to this piece: an interview with Scott Brinker, all about the Supergraphic. So you may want to read that after this.] Rand Fishkin (subject of an earlier Let’s Steal From piece) talks a lot about “10x Content”, content that performs not just a little better but TEN TIMES better than a …

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