Social commerce: in the western world, no company has really managed to make it work. The idea of fusing social media with ecommerce was all the rage between 2012 and 2016, when it reached peak hype with 52% of marketers predicting that it would be one of the biggest trends of the year. This promise […]
Xiaohongshu: How a Chinese ecommerce app built a thriving community around UGC Read More »
Frozen fish fingers: not the sexiest of foods. But Birds Eye, the beloved frozen food brand dating back to 1922, is on a mission to make frozen foods like peas, chicken dippers and fish fingers attractive to the public in order to bolster its core sales. Speaking at last week’s Festival of Marketing, Steve Challouma,
How Birds Eye brought fish fingers back into style with reactive marketing Read More »
A quick glance at the latest social media statistics shows in no uncertain terms just how much social impacts business. Social media is arguably the most effective method of digital advertising, especially considering how powerful peer-to-peer marketing is compared to conventional methods. If you were running a “traditional” ad campaign for your business, chances are
Around half of the world’s population (3.3 billion people) are now active on social media. Today, social media isn’t just a place for friends and family to stay in touch. It’s where people go to catch up on the latest news. This is where your clients search for recommendations and even for healthcare providers. Social
6 Healthcare Marketing Ideas to Cure Your Social Media Woes Read More »
We’ve already seen countless algorithm updates from the likes of Instagram and Facebook. Yet, as communication trends and preferences continue to evolve, so too will our social platforms. The question is, how do you get ahead of the curve? While reading up on the latest articles and news releases is always recommended, social media conferences
The Top 8 Social Media Conferences to Book in 2018 Read More »
You can’t fix a problem that’s already happened. You don’t have a time machine. But every time you make a mistake, you have complete and total control over what happens next. Yet, time and again, when businesses mess up, their leaders blow it when it’s time to ask for forgiveness. And we WANT to forgive.
Social media and internet communities provide you a unique opportunity to directly and instantly communicate with your target audience. These platforms let you create engagement, attract an audience and keep them hooked, given that you can manage your community well. This blog post gives you the exact ideas you need to pique interest of your
How to Blow Up Your Blog Visits via Community Management Read More »
