community management

10 Sure Shot Tips to Turn Brand Advocates into Marketers

[ad_1] Imagine a situation where your most loyal, satisfied customers market your products and services for free. That is what brand advocacy is about. It is the most powerful way to market your business and is done by influencers known as “brand advocates”. According to Social Media Today, highly satisfied customers tell other people about …

10 Sure Shot Tips to Turn Brand Advocates into Marketers Read More »

5 Tips to Trigger Engagement With your Brand and Posts on Social Media

[ad_1] Social media is one of the most, if not the most, effective way to increase brand exposure. It’s the holy grail for marketers. In fact, social media plays a central role in terms of decision making for your customers. According to the Local Consumer Review Survey (Bright Local, 2019), 91% of 18-34 years old …

5 Tips to Trigger Engagement With your Brand and Posts on Social Media Read More »

What defines high-quality links in 2019 and how to get them?

[ad_1] Links are a way for users to get relevant information on the internet. They are also a ranking factor for your pages. Of the 200+ ranking factors, Google is known to use, links share the top three spots with content and RankBrain. However, having links is not enough. Their quality matters. Google takes into …

What defines high-quality links in 2019 and how to get them? Read More »

Why is Lush moving away from social media? – Econsultancy

[ad_1] Lush UK has announced that it is to step away from its corporate social media channels.   Somewhat ironically, it has been described by Lush as a bid to ‘open up the conversation’ between the brand and its customers. The Lush UK channels across Facebook, Twitter and Instagram will close, leaving only the hashtag #LushCommunity …

Why is Lush moving away from social media? – Econsultancy Read More »

A day in the life of… the CEO and co-founder of Zapnito – Econsultancy

[ad_1] Charles Thiede is the CEO and co-founder of Zapnito, a SaaS platform for creating communities that showcase expertise and promote thought leadership. We caught up with Thiede to find out what he does all day… Please describe your job: What do you do? I’m the CEO and co-founder of Zapnito, so ultimately, the buck …

A day in the life of… the CEO and co-founder of Zapnito – Econsultancy Read More »

How Nike uses Facebook and Instagram

[ad_1] Nike is the largest sports brand in the world, worth close to $16 billion. So, how does one of the world’s most recognisable brands cut through the clutter on social? In this article I’m going to discuss how the brand uses the two largest social media platforms, Facebook and Instagram, to communicate with its …

How Nike uses Facebook and Instagram Read More »