According to a study conducted by the University of Technology Sydney (UTS) Business School and published in the Journal of International Business Studies, customer satisfaction is now the most important marketing metric today, influencing over half (53%) of all marketing mix decisions. UTS Business School researchers looked at over 4,000 marketing plans from more than […]
By Marwan Jamal Taking care of customers has always been crucial to business success. In fact, stock experts have found that brand loyalty is the most reliable aspect in predicting a company’s performances in both short and long-term futures. A study by Michigan State University found that traders who built stock portfolios based on customer satisfaction
As a business owner, it’s not uncommon to wear multiple hats. In fact, I’ve always thought of myself as the chief cook and bottle washer. That being said, there are some things I’m very good at—and others I could use some help with. Whenever your business faces a growth opportunity, it’s natural to consider whether
Does My Startup Need Professional Help? How to Know When It’s Time to Hire an Expert Read More »
What’s the deciding factor between whether your business has satisfied or unsatisfied customers? In many cases, it’s customer-first marketing, reports the MarketingSherpa Customer Satisfaction Research Study. The poll of over 2,400 customers aged 18 to 81 and up says a “customer-first” approach is a big factor in customer satisfaction. Customer-first marketing means more than just
Customers like doing business with companies that not only provide strong services, but help them feel engaged or, at the very least, give them a sense of trust. Doing that can be tricky, though. That’s why we asked 15 members from the Young Entrepreneur Council this question: Q. What is one way that goes above and beyond
The Personal Approach May Be All You Need to Keep Customers Happy and Coming Back Read More »
