If you’re not measuring what happens after your visitors buy, you’re missing the additional revenues that these metrics drive Many e-commerce stores seem to have a ‘one and done’ approach. They focus all their time and marketing dollars on getting prospects to their door, convincing them to shop, then getting them to buy. But then, […]
4 essential metrics for measuring e-commerce post-purchase conversions Read More »
Predictive Analytics are your ticket to higher revenues In case you haven’t spent much time with web analytics, I’ll start by giving you this definition of predictive analytics (PA), courtesy of Wikipedia: ‘Predictive analytics is an area of statistics that deals with extracting information from data and using it to predict trends and behavior patterns.’
The ROI of predictive analytics platforms for e-commerce Read More »
Real-world client date shows the most crucial sources of traffic for e-commerce websites Ecommerce and online retail is a booming sector, but because the latest marketing techniques change so rapidly it can be tricky to keep up with the latest trends whilst also keeping your feet on the ground. 2019 update Wolfgang Digital have a
Which are the most important retail e-commerce traffic sources? Read More »
When it comes to e-commerce businesses, there are certain types of analytics that you need to keep a close eye on Whatever type of business you have, as long as you have an online presence, you need to carefully track your analytics. When it comes to e-commerce businesses, there are certain types of analytics that
Tips and tricks to help you get the most out of your e-commerce analytics Read More »
When you’re running your online store with WooCommerce, getting GA to track the right data can be a bit of a hassle As a cybernaut (great word, huh?), you probably feel like you don’t need yet another motivational quote in your life – if you’ve spent any time on Instagram recently, you understand where I’m
Correctly set up Google Analytics for WooCommerce Read More »
Discover what marketing channels were effective for online stores in Europe and how consumer behavior has changed in 2018 “There is nothing so stable as change,” Bob Dylan once said and perfectly described all areas of life, including business. To stay relevant and successful, you should observe and analyze the current situation on the market.
How the European e-commerce market has changed over the past year Read More »
Chart of the Day: Average Product Page View, Add-to-cart and conversion to sale rates for eretailers In our compilation of average ecommerce conversion rates we compare different sources, showing the challenge of converting retail site visitors to add-to-basket sessions and sale. I’m sharing this funnel-based view of the conversion process since it also shows the conversion
Ecommerce Funnel conversion rates | Smart Insights Read More »
When you operate an ecommerce store; you’re either losing or making money. Sales are either up or down. Whatever your situation, you can always increase your store’s conversions to stop the bleeding or make even more money One of the most accurate methods to help you do this is by digging deeply into your store’s
How to Use Ecommerce Analytics for Better Conversions Read More »
Chart of the Day: A comparison benchmark of add-to-basket rates with conversion rates? Do you call it add-to-cart or add-to-basket? It depends where you are based – cart is most common in the United States, basket is more common in the UK and Australia. Regardless of what you call it, adding an item to the cart
What are typical average add-to-cart conversion rates? Read More »
Our compilation comparing average conversion rates for retail sites and other industry sectors As you will know, conversion rate is often used as a KPI to review the effectiveness of Ecommerce sites. Naturally all site managers and owners want to know, “how do our conversion rates compare?” In this post I have compiled different free
Ecommerce conversion rates 2018 – Smart Insights Read More »
