If you’re serious about investing your marketing dollars into strategies that get results, building a sales funnel with tailored video messaging should be a strong part of your business growth plan. Video is not only the most powerful content medium that can effectively move your target audience along the stages of the sales funnel to …
The Types of Videos to Use at Each Stage of the Marketing Funnel Read More »
NEWLY UPDATED! This post on discovering the right content for each stage of the marketing funnel has been updated for 2019. Enjoy! Imagine if every new visitor to your website bought a product. Not some day in the future after navigating your complex purchase funnel, but right then on their first visit. How much easier …
What’s the Right Content for Each Stage of the Marketing Funnel? Read More »
The average data-driven business is growing more than 30% year-over-year, according to Forrester. By 2021, the same companies will take $1.8 trillion annually from companies that aren’t using data insights. In the modern marketing era, there is no place for “winging it”. If you want to thrive among fierce competition, you must keep tabs on …
9 Mission-Critical Lead Generation Metrics You Need To Track Read More »
Content marketing spans everything from gaining brand awareness to offering opportunities to connect with prospects, from guiding leads to the point of purchase to post-purchase engagement and brand advocacy. Tracking the actual impact of individual content pieces, however, isn’t nearly as cut-and-dry as the benefits they produce. Because content can serve so many purposes within …
The Only 4 Marketing/Content Marketing KPIs That Really Matter Read More »
Embracing digital adoption and integrating data tools properly are two critical ingredients in the recipe of successful modern businesses. The use of AI and Big Data has become much more prevalent in companies of all shapes and sizes, and most entities these days are utilizing data tools in some form or another. However, just because …
5 Powerful Ways to Increase Sales by Leveraging Data Effectively Read More »
Chart of the week: Half of B2B buyers have incomplete, unclear or poorly defined criteria when considering new vendors A large number of businesses tend to assume that B2B buyers are only willing to talk to a sales person when they are coming to the end of the buying journey. However, new research from Aberdeen …
50% of B2B buyers don’t have defined needs when making a purchase Read More »
