If you’re serious about investing your marketing dollars into strategies that get results, building a sales funnel with tailored video messaging should be a strong part of your business growth plan. Video is not only the most powerful content medium that can effectively move your target audience along the stages of the sales funnel to …
The Types of Videos to Use at Each Stage of the Marketing Funnel Read More »
NEWLY UPDATED! This post on discovering the right content for each stage of the marketing funnel has been updated for 2019. Enjoy! Imagine if every new visitor to your website bought a product. Not some day in the future after navigating your complex purchase funnel, but right then on their first visit. How much easier …
What’s the Right Content for Each Stage of the Marketing Funnel? Read More »
The average data-driven business is growing more than 30% year-over-year, according to Forrester. By 2021, the same companies will take $1.8 trillion annually from companies that aren’t using data insights. In the modern marketing era, there is no place for “winging it”. If you want to thrive among fierce competition, you must keep tabs on …
9 Mission-Critical Lead Generation Metrics You Need To Track Read More »
Content marketing spans everything from gaining brand awareness to offering opportunities to connect with prospects, from guiding leads to the point of purchase to post-purchase engagement and brand advocacy. Tracking the actual impact of individual content pieces, however, isn’t nearly as cut-and-dry as the benefits they produce. Because content can serve so many purposes within …
The Only 4 Marketing/Content Marketing KPIs That Really Matter Read More »
Embracing digital adoption and integrating data tools properly are two critical ingredients in the recipe of successful modern businesses. The use of AI and Big Data has become much more prevalent in companies of all shapes and sizes, and most entities these days are utilizing data tools in some form or another. However, just because …
5 Powerful Ways to Increase Sales by Leveraging Data Effectively Read More »
Chart of the week: Half of B2B buyers have incomplete, unclear or poorly defined criteria when considering new vendors A large number of businesses tend to assume that B2B buyers are only willing to talk to a sales person when they are coming to the end of the buying journey. However, new research from Aberdeen …
50% of B2B buyers don’t have defined needs when making a purchase Read More »
An online marketing funnel is a marketing strategy to get a consistent stream of new leads or sales from your site. Online entrepreneurs are very familiar with funnels already, as they’ve been a buzzword for years. Most already have at least some type of lead funnels or sales funnels in place. However, there are several …
5 Online Marketing Funnels You Probably Aren’t Using (But Should) Read More »
Once upon a time (1898, to be exact) in an ad agency in Philadelphia, an impressively mustachioed ad man named Elias St. Elmo Lewis pioneered the modern-day marketing funnel. The concept itself was quite straightforward: in order to make a sale, you must first gain the customer’s attention, then their interest, and finally, their desire. This would …
A study by Demandbase found that in around 79% of B2B purchases, anywhere between one to six people are involved. The same study also found that in 2018, 45% of B2B buyers have started spending more time on research, and another 45% have started using multiple sources to research (compared to the previous year). So, what …
4 Steps to Discover Your Ideal Buyer Persona for B2B Marketers Read More »
Whenever most of us think about chatbots, we usually view them as a helpful tool for managing customer support. However, in the past year, we’ve been witnessing the evolution of the humble chatbot from merely being a customer support tool to being touted as the next big thing in business. The reason for this is quite …
13 Messages Your Chatbot Should Be Saying to Prospects Read More »
The old-style homepage that serves the same content to one and all is dead in this era of website personalization. These days, the key to generating maximum conversions from your website lies in presenting the most relevant content to individual users. Marketers and webmasters are continuously improving the UX of their sites in order to …
The Complete Guide to Getting Started With Website Personalization Read More »
Congratulations. You just closed a sale. What now? You just made a customer happy and gave her something she is going to enjoy using, which puts her in a state of positive anticipation. Now’s a great time to get this customer more engaged with you, by either viewing other relevant products on your site or …
5 Ways You Can Use Your Thank You Pages to Boost Conversions Read More »
