sales funnel

The Only 4 Marketing/Content Marketing KPIs That Really Matter

b2b, B2C, content goals, Content marketing, Content Marketing KPI, Content Marketing Measurement, Content Marketing Strategy, content metrics, customer journey, Google Analytics, key performance indicators, marketing funnel, marketing KPIs, MOFU, sales funnel, TOFU / By

Content marketing spans everything from gaining brand awareness to offering opportunities to connect with prospects, from guiding leads to the point of purchase to post-purchase engagement and brand advocacy. Tracking the actual impact of individual content pieces, however, isn’t nearly as cut-and-dry as the benefits they produce. Because content can serve so many purposes within …

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5 Powerful Ways to Increase Sales by Leveraging Data Effectively

Big Data, Case Studies, Customer, customer journey, Customer Reviews, customers, Engagement, machine learning, marketing funnel, Natural Language Processing, NLP, Sales, sales funnel, Social Media, traffic analytics / By

Embracing digital adoption and integrating data tools properly are two critical ingredients in the recipe of successful modern businesses. The use of AI and Big Data has become much more prevalent in companies of all shapes and sizes, and most entities these days are utilizing data tools in some form or another. However, just because …

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50% of B2B buyers don’t have defined needs when making a purchase

b2b digital marketing, B2B strategy, sales funnel / By

Chart of the week: Half of B2B buyers have incomplete, unclear or poorly defined criteria when considering new vendors A large number of businesses tend to assume that B2B buyers are only willing to talk to a sales person when they are coming to the end of the buying journey. However, new research from Aberdeen …

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5 Online Marketing Funnels You Probably Aren’t Using (But Should)

Advertising, business sales, content funnels, Content marketing, Digital Marketing, Entrepreneurship, Internet & WWW, Marketing & Advertising, Marketing & PR, Online Marketing, Online Marketing & Advertising, sales funnel, small business / By

An online marketing funnel is a marketing strategy to get a consistent stream of new leads or sales from your site. Online entrepreneurs are very familiar with funnels already, as they’ve been a buzzword for years.  Most already have at least some type of lead funnels or sales funnels in place. However, there are several …

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The Account-Based Marketing (ABM) Mega Guide

ABM, ABM marketing funnel, Account-Based Marketing, AIDA, B2B Marketers, Content marketing, Customer, Marketing, marketing funnel, Marketing Funnels, Marketing Strategy, marketing team, personalization, sales funnel, sales team / By

Once upon a time (1898, to be exact) in an ad agency in Philadelphia, an impressively mustachioed ad man named Elias St. Elmo Lewis pioneered the modern-day marketing funnel. The concept itself was quite straightforward: in order to make a sale, you must first gain the customer’s attention, then their interest, and finally, their desire. This would …

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4 Steps to Discover Your Ideal Buyer Persona for B2B Marketers

b2b, B2B Marketers, buyer persona, Buyer Personas, buyers, Customer, demographic, Digital Marketing, Hubspot, Lead, marketing funnel, Marketing Funnels, pain points, sales funnel, Smaply, Up Close & Persona / By

A study by Demandbase found that in around 79% of B2B purchases, anywhere between one to six people are involved. The same study also found that in 2018, 45% of B2B buyers have started spending more time on research, and another 45% have started using multiple sources to research (compared to the previous year). So, what …

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