Google: Voice

Optimize for voice search by keeping it short and to the point

OK, Google … how do I optimize for voice search? Ask that question and you’ll discover even Google doesn’t know but is trying to learn. For those of us in the search engine optimization (SEO) field who want to stay up to date, waiting for Google to figure it out isn’t much help. We need …

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How do you optimize content for a voice-first world?

For years, the use of voice search and voice assistants to answer questions has been on the rise. According to Google, 20 percent of all mobile search queries are voice search, and that number will only go up. Voice recognition technology is getting better and better: Google’s technology is now 95 percent accurate. Yet for …

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What 3,000 voice search queries tell us about the ‘Voice Search Revolution’

You may have heard a voice search revolution is upon us. It seems a new article pops up every day saying marketers need to drop everything and get in line. Usage is up and rising, but does that mean more opportunities for marketers? Google Home My family of five in the suburbs of Chicago, Illinois, has been using …

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New search quality raters guidelines for Google Assistant and voice search evaluations

Google has published on the Google Research blog the search quality raters guidelines, contractors guidelines to evaluate Google’s search results, specifically for the Google Assistant and voice search results. It is similar to the web search quality guidelines, but it changes in that there is no screen to look at when evaluating such results; instead …

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Google adds trending searches and instant answers to iOS app

With a new search app update for iOS, Google has added trending searches and instant answers. (TechCrunch noticed it earlier today.) It replicates a previously introduced Android feature which reportedly resulted in an outcry, causing Google to enable an opt-out. In the “what’s new” discussion in the iOS App Store, Google says: See searches that …

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