Google: Mobile

Google App campaigns to get YouTube inventory, tROAS bidding

A new bidding option and YouTube inventory were among the announcements for app marketers running Google App campaign (formerly Universal App Campaigns). Google announced the updates  at its I/O developer conference Wednesday. Target ROAS bidding. With Google’s target return on ad spend (tROAS) automated bidding, the algorithm will automatically adjust bids higher to serve ads …

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As part of broader privacy push, Google gives users more control over location data

One of the major themes of Facebook’s F8 developer conference and this week’s Google I/O is privacy. Location is a sensitive and central part of the broader privacy discussion. Survey data have repeatedly shown that users care about who gets access to their location data and want more control over it. Android has historically given …

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Walmart doubles down on voice grocery shopping with Google Home

Yesterday Walmart announced a simplified way for customers to order groceries using voice commands on any device that features the Google Assistant. That includes Google Home, Android devices and iPhones. The company said the capability will come to other platforms soon (read: Alexa). Update of an existing partnership. Though being treated as an entirely new announcement, …

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Meet Unbounce’s drag-and-drop builder for AMP landing pages

Unbounce has built a drag-and-drop feature for creating AMP landing pages that removes the need for HTML or JavaScript coding expertise. Why you should care Accelerated Mobile Pages effectively reduce mobile page load times and optimize the overall user experience on mobile devices, but creating AMP content can be time-intensive and usually takes the expertise …

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Google rolls out ‘interpreter mode’ for Home and smart displays

Google Translate is now rolling out Google Home devices. The capability was first announced at this year’s CES. Since then, the company has been testing Translate on smart displays in various hotels in selected markets: Las Vegas, New York, San Francisco. Languages displayed side-by-side. Users of Google-powered smart displays or smart speakers can invoke interpreter mode …

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Slow pages hurt conversions, but marketers aren’t in a hurry to fix them

Load time matters. Beyond the fact that Google has made page speed a mobile ranking factor, consumer behaviors and perceptions are significantly impacted by page load times. That’s according to a new report from Unbounce. Yet marketers don’t seem to be prioritizing speeding up their sites. At an industry conference last year, Unbounce tested 188 …

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Cheetah mobile and another Chinese firm accused of mobile ad download fraud

Mobile ad fraud is a growth industry. According to a Q1 2018 report (.pdf) from AppsFlyer, “mobile app marketers were exposed to 30 percent more fraud (as compared to the 2017 quarterly average), reaching $700-$800 million worldwide. The share of fraudulent installs has also grown by 15%, tainting 11.5% of all marketing-driven installs.” Chinese firms …

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Analyst: Amazon Echo owns 75 percent of global smart speaker market

Analyst firm Canalys says that global smart speaker shipments grew 137 percent year over year in the third quarter, reaching 19.7 million units. That was up from less than half that figure (8.3 million) a year ago. Roughly 75 million devices by year-end. The firm has projected 75 million devices “for the whole of 2018.” …

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How will Google’s new Android app licensing rules in Europe impact Chrome and search?

On Tuesday, Google took action to comply with the European Commission’s (EC’s) antitrust decision requiring it to de-couple Google Play access for smartphone makers from the pre-installation of Google apps such as Chrome and search. Google is appealing the EC’s roughly $5 billion Android antitrust fine, imposed in July. Despite the appeal, Google was compelled …

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Google appeals record $5 billion EU antitrust Android fine

Earlier today Google filed an appeal of the European Commission’s (EC’s) record €4.3 billion (roughly $5 billion) antitrust fine. The fine was imposed in July because of Google Play app pre-install requirements. Claim is that Google tying apps to Android. The EC saw the practice of requiring handset makers to pre-install certain Google apps as “an …

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Google expands Assistant device network, adds polyglot support

Google Assistant devices have an advantage over Echo in international markets. Seeking to capitalize and expand on that, the company is expanding multilingual support and announcing a raft of new partners. Among the laundry list of announcements, users will now be able to switch between languages interchangeably. Google calls this “a first-of-its-kind feature only available …

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AP: Google collects location data when ‘Location History’ is turned off

Yesterday, the AP reported that Google collects user location data regardless of user Location History settings: Google wants to know where you go so badly that it records your movements even when you explicitly tell it not to. An Associated Press investigation found that many Google services on Android devices and iPhones store your location …

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