Google: Mobile

Google App campaigns to get YouTube inventory, tROAS bidding

A new bidding option and YouTube inventory were among the announcements for app marketers running Google App campaign (formerly Universal App Campaigns). Google announced the updates  at its I/O developer conference Wednesday. Target ROAS bidding. With Google’s target return on ad spend (tROAS) automated bidding, the algorithm will automatically adjust bids higher to serve ads …

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As part of broader privacy push, Google gives users more control over location data

One of the major themes of Facebook’s F8 developer conference and this week’s Google I/O is privacy. Location is a sensitive and central part of the broader privacy discussion. Survey data have repeatedly shown that users care about who gets access to their location data and want more control over it. Android has historically given …

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Walmart doubles down on voice grocery shopping with Google Home

Yesterday Walmart announced a simplified way for customers to order groceries using voice commands on any device that features the Google Assistant. That includes Google Home, Android devices and iPhones. The company said the capability will come to other platforms soon (read: Alexa). Update of an existing partnership. Though being treated as an entirely new announcement, …

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Meet Unbounce’s drag-and-drop builder for AMP landing pages

Unbounce has built a drag-and-drop feature for creating AMP landing pages that removes the need for HTML or JavaScript coding expertise. Why you should care Accelerated Mobile Pages effectively reduce mobile page load times and optimize the overall user experience on mobile devices, but creating AMP content can be time-intensive and usually takes the expertise …

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Google rolls out ‘interpreter mode’ for Home and smart displays

Google Translate is now rolling out Google Home devices. The capability was first announced at this year’s CES. Since then, the company has been testing Translate on smart displays in various hotels in selected markets: Las Vegas, New York, San Francisco. Languages displayed side-by-side. Users of Google-powered smart displays or smart speakers can invoke interpreter mode …

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Slow pages hurt conversions, but marketers aren’t in a hurry to fix them

Load time matters. Beyond the fact that Google has made page speed a mobile ranking factor, consumer behaviors and perceptions are significantly impacted by page load times. That’s according to a new report from Unbounce. Yet marketers don’t seem to be prioritizing speeding up their sites. At an industry conference last year, Unbounce tested 188 …

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