You’re the largest enterprise application software company in the world. You have 88,000 employees and nearly 400,000 customers. Your revenue last year was a smart $29.4 billion. Industry influencers are lining up, knocking on your door for an opportunity to collaborate. Right? Well, no. Even successful, established brands must start at the ground floor to […]
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The field of Influencer Marketing has grown by a whopping 198% in 2017! ‘Influencer’ seems to be a recurrent buzzword in brand marketing, to raise brand awareness and increase engagement with specific segments of the user base. Many companies, albeit SMEs or large corporations, have become increasingly interested in utilising both micro and macro influencers,
Micro-influencer marketing is one of the most powerful ways to reach and influence your target market on social media and in the blogosphere. But finding and managing a team of the right micro-influencers for your niche can be a challenge. In a perfect world, we’d all be using the same tools that Coca-Cola and Sephora
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The influence of social media is present in nearly every aspect of your lives… Especially when it comes to business, where it is arguably changing the game each day. In the past, companies could use their influence to convert potential consumers through paid ads or some other marketing strategy. Social networks have changed all of
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The field of marketing is in constant flux, with marketers constantly analyzing emerging trends and data to determine optimal strategies. As a result, marketing studies only a year old can be outdated. Fortunately, a fresh crop of influencer marketing studies published in 2018 provide marketers with fresh insight that can positively impact
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10 years ago 80% of marketing budgets went to the media. Roughly 90% of them were spent on TV. Recently, a chance brought me to work in a digital media agency in Southeast Asia. We got a brief from a huge client for their new movie promotion. To my surprise, three-quarters of the allocated budget
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Every industry has influencers. Blogging, marketing, stock marketing, affiliate marketing, health, fitness… Anything you can think of. These are the people who teach us the right ways to do the things. We follow them, we consider them the trendsetters, we trust their advice, their diet plans, their daily routine and the books they read. In
Yanik Silver, founder of Evolved Enterprise, a business which helps entrepreneurs them discover their passion and purpose — and give them the tools to get there. Part of the growth of his business was due to influencer marketing. In Yanik’s Growth Everywhere interview, he shared his journey in the online space, starting with an idea
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Instagram engagement is pretty much the Holy Grail for social media marketers. The platform becomes more popular by the moment, and its users pay close attention to content from top brands. Many small businesses – from hair salons, to fashion boutiques, to cafés and restaurants – owe much of their success to Instagram. They’ve found
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Social networks have evolved to give birth to a revolutionary form of marketing called influencer marketing The savvy advertiser will tell you that now, social media is the best avenue to reach a market whose decision-making process is influenced by what trends within their social circles online. Download FREE Resource – 10 common social media
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