History is full of influential figures. Abraham Lincoln. Napoleon. William Shakespeare. But while we usually think of presidents and scientists when compiling our lists of influential people, they don’t always have a huge impact on our everyday life. When it comes to the more mundane things, like trying to decide what clothes to wear or […]
6 Ways to Connect Your Startup With Micro Influencers On Instagram Read More »
Google makes hundreds of adjustments to their algorithm every year and understanding the most important ranking factors can represent the difference between online success or failure. Yet how can you ascertain the most important ranking factors without the capacity to crawl and analyze millions of data points? SEMrush performed this analysis, Ranking Factors 2.0, and
Influencer marketing was one of the biggest trends of 2017 – and it’s only projected to get bigger and bigger. That’s because the consumers of today are much more influenced (hence the name) by social media personalities they care about and trust than by any other means of traditional marketing. Businesses and brands who work with
Advantages and drawbacks of different influencer marketing solutions. Did you know that searches for the term “influencer marketing” increased almost by 200% between 2016 and 2017? And, by just the fifth month of 2018, the average monthly searches have already increased by another 60% compared to 2017. This clearly indicates how influencer marketing has been
Influencer Marketing Solutions: Which One is Right for Your Company? Read More »
If your business is committed to content, you’re probably sitting on a pile of e-books, white papers, and maybe even videos. And chances are, you’re struggling to get people to download them. Often, their promotion makes you anxious. You write more blog posts and social content to promote the original content and hope for small,
How to Create Great Gated Content From Existing Content Read More »
Are you looking for a more efficient way of promoting your business online and reaching your target audience in a meaningful way? In my latest Quick Win for Smart Insights, I teach you everything you need to know about working with micro-influencers, including create an influencer marketing strategy and tips for finding the right influencers
Because paid advertising is increasing in expense and, in some cases, decreasing in effectiveness, companies of all sizes and shapes are turning to earned exposure through influencer marketing. In theory, it makes perfect sense. Consumers trust one another more than they trust messages from brands. Thus, if we can get human
11 Things You Must Know About B2B Influencer Marketing Read More »
Just like any other marketing strategy, there are many levels to an influencer marketing campaign. The basics are crucial: find a fit for your brand, establish a budget, and be thoughtful and thorough when engaging your influencers. However, you’ll undoubtedly have lots of questions to further refine and fine-tune your campaign, both on present and
Just as marketers were coming to grips with digital advertising, their task is becoming difficult again. According to PageFair, 615 million internet users now block ads on their computers and mobile devices. Google recently turned on automated blocking of intrusive ads for its Chrome browser, which is used by more than half of internet users.
4 Expert Influencer Marketing Tips That Will Transform Your Campaigns Read More »
Not so long ago, internet marketing was all about affiliates. It was one of the more effective ways to reach a mass audience, and brands could compete with one another through an affiliate publisher, or web portal, to increase exposure and drive sales. Now, ordinary individuals can gain massive reach through a
How to Stay Competitive in the Growing World of Influencer Marketing Read More »
