Influencer marketing

2 Simple-to-Implement Checklists to Use in Your Influencer Marketing Planning

Content Distribution and Promotion, Content Marketing Tools and Technology, Influencer marketing, SEO BLOG, Templates and Checklists /

Influencer marketing is a well-known, and perhaps, mature channel for many content marketers. Unfortunately, though, a significant swath of marketers is not leveraging influencers in the marketing mix. This is ill-advised because studies show that every dollar invested in influencer marketing returns $6.50 in value. Studies show that every dollar invested in #influencermarketing returns $6.50 […]

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The merged approach: How combining traditional and digital brings marketing success

Industry, Influencer marketing, SEO BLOG, social /

Digital is vital to the success of any marketing strategy. Or is it? It’s a bold statement but one that is only true if combined with traditional marketing, to really allow brands to effectively dominate the advertising space within their market place, regularly targeting and connecting with the consumer. Before the technology and social takeover,

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Why Influencers Are Essential After Facebook’s News Feed Update

Digital Marketing, Influencer marketing, SEO BLOG /

Facebook is tilting towards influencers in 2018. Here’s what marketers need to know. In early January, Mark Zuckerberg announced that Facebook was making changes to its algorithm to reduce content from brands and publishers in the news feed: “[R]ecently we’ve gotten feedback from our community that public content — posts from businesses, brands and media —

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10 Reasons Influencer Marketing Campaigns Fail

Inbound Marketing, Influencer Campaigns, Influencer marketing, influencer marketing campaigns, Influencer Marketing Campaigns strategery, marketing campaigns, SEO BLOG /

Is your micro-influencer program not living up to its potential? Any of the following ten reasons could be the culprit. Fortunately, there are easy ways to change all of them and put your micro-influencer campaign back on track. 1. You Chose the Wrong Influencer Seems simple, right? But finding the right influencers also means putting

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Build Your Peer-to-Peer Marketing Strategy in 6 Steps

Digital Marketing, Influencer marketing, SEO BLOG /

In the present digital age of information overload, where each brand is vying for the perfect piece of a prospect’s pie, the future of reaching your target audience is in peer-to-peer marketing. Today, buyers aren’t persuaded by advertising or content shared by the brands. Instead, they rely more on the personal recommendations of their friends

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How to maximise the impact of your influencer marketing strategy

Influencer marketing, Influencer outreach, SEO BLOG /

Three guiding principles of effective influencer marketing The concept of influencer marketing is not new and has in fact existed for many decades. For years brands have worked with celebrities and other influential figures to leverage their popularity to positively impact their products and services, however, despite its long history, the rise of digital and

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How to Connect With Influencers and Boost Your Conversions in 2018

Influencer marketing, SEO BLOG /

Influencer marketing may seem like a new trend. But it has actually been around since at least 1760 when Robert Wedgwood of Wedgewood China boosted pottery sales with endorsements from the Royal Family. The purpose of influencer marketing (boosting sales) hasn’t changed since then. But how we go about using it has changed drastically. You

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11 Digital Marketing Trends You Can No Longer Ignore in 2018

AI, Artificial Intelligence, Bing, chatbots, Customer, Digital Marketing, digital marketing trends, Facebook, Google, Influencer marketing, Instagram, Marketing Strategy, Microsoft, personalization, Programmatic Advertising, SEO BLOG, Snapchat, social media stories, social messaging apps, target audience, Technology, user experience, Video Marketing, Visual search, voice search, YouTube / / 1 Comment

As 2018 progresses, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift – which businesses can no longer ignore. There may have been a time when you could’ve dismissed artificial intelligence or visual search as gimmicks from the latest blockbuster science fiction film, but that time

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