International Marketing

4 Essentials For International Marketing

Expanding your marketing campaigns internationally can be a great opportunity to grow your audience and brand. Outside your domestic region, however, are also opportunities for obstacles that could be catastrophic. Before taking the leap into international marketing, take into consideration a few essential points to help your campaigns succeed. Translating The Language First and foremost, …

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5 Steps for Improving SEO for International Audiences

With international marketing and SEO being our bread and butter, we couldn’t have been happier when this article came across our editorial desk. We’ve seen several clients come to us with failing international websites because they missed the boat on the points below. If you think there’s ever a possibility of moving into international waters, …

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Multinational Marketing: How to Take Your Agency Across the Pond

4 strategies to help your agency expand abroad As recently reported by The New York Times, the world market has finally escaped the throes of the economic crisis, as we now see every major economy enjoying simultaneous growth. While the reasons for this growth are manifold and far-reaching, one thing is clear: Businesses finding success at home …

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Latest in China – How Brands Build Trust Through Transparency

Key trends on how brands are building trust in China As we have just updated our China Digital Marketing Strategy Guide, Lei Chien, the author of the guide, has produced the article below on how brands are building trust in China and outlines the key trends to take be aware of. 1. The Latest Trends …

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The Case For PPC Creative In Multiple Languages

February 6, 2018 For many advertisers, business boundaries extend far beyond the borders of their home country. Once leaving the safety of the primary market, it’s likely that advertisers will need to explore multilingual account coverage. Many advertisers will attack this expansion opportunity by going one of two routes: Door #1: The “close enough” by …

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3 Tips To Use Local Marketing On An International Scale

  You’ve arrived. Your business has expanded into the international market. Congratulations! So…. why am I talking about local marketing? Don’t you have enough to worry about now? International marketing means you’ll have to learn the ins and outs of overseas shipping. It also means you have to figure out how to market those products …

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