Every step of international marketing needs to be considered carefully, as doing business overseas comes with many different requirements Proving a big success nationally can make business owners hungry to expand further and while approaching the international market is something many businesses have the capacity for, it is important to look at factors that influence […]
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Email localization goes beyond content translation. Here’s how you can use build customer trust and engagement in countries other than your own, using email localization Contrary to popular belief, email marketing is not dead. In fact, there are over 280 million emails being sent on a daily basis, meaning emails are an international phenomenon. Today, most
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The hyper-local tactics that can boost your brand nationally Hyperlocal marketing has emerged as a key driver of consumer engagement. The State of Hyperlocal 2017 report indicates that marketers are investing heavily in social media, data, and analytics on their local campaigns. In fact, these areas represent the top spending categories across hyperlocal investments. As consumers demand evermore
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Localization means more than just translation, you must adapt to meet your audience’s needs Selling to a worldwide audience at first might seem like the ideal way to increase your profits, but if you don’t get your messaging right you could end up talking your way out of increased revenue. Retail E-commerce sales reached 7.4%
