International Marketing

International Search Engines | Online Marketing

Any marketer or online business owner who hopes to succeed on a global scale must know how to optimize for international search engines. Google may hold close to 70% of the American market for desktop and mobile search traffic combined. Google withdrew from China abandoning a market with close to 688 million Internet users. Russia …

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The Big International SEO Guide: Taking Business Global

In this international SEO guide, I’ll cover some of the important sections of global marketing and optimization. You’ll find out the types of businesses that international marketing can help, three ways to know if it’s not something you need, and a 6-question quiz to find out if you’re ready for the big market. I’m excited …

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How businesses can serve international customers

Every step of international marketing needs to be considered carefully, as doing business overseas comes with many different requirements Proving a big success nationally can make business owners hungry to expand further and while approaching the international market is something many businesses have the capacity for, it is important to look at factors that influence …

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Building an International Marketing Roadmap to Success

While local marketing is effective, international marketing has its proper place in the scheme of things. For instance, it opens up additional doors for your business on the world stage and creates numerous opportunities by expanding market share and customer base. The final result is the creation of invaluable relationships with new businesses and consumers. …

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Crazy Rich Asians: How to build consumer relationships that deliver in China

China is proving an attractive proposition to many UK businesses. Not only are tremendous success stories like Alibaba emphasising to British companies the opportunities and commercial success which is resident in the region, but as Brexit looms, seeking firmer footing and audiences overseas, especially those with strong economies, is an enticing prospect. Rakuten research recently …

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