76% of organizations use a strategic content management approach
Chart of the Week: 74% of marketers say their companies follow a strategic approach to marketing but not all.
Managing content marketing
How to measure the ROI of your content marketing
You need better content marketing metrics - ones that your executive team really care about Like the father character.
Nearly half of content is created to generate awareness/interest
Chart of the Day: 47% of content is for top of funnel buyers Research published from the Content Marketing.
Content marketing audit essentials | Smart Insights
Top tips for making a quick but effective content audit One of the common themes I continually revisit in.
In B2B Content Marketing , Content marketing management , Content Marketing Strategy , Managing content marketing
Are content marketers promoting their research enough?
Chart of the day: Original research drives traffic but marketers aren't promoting it to its full potential. Original research.
Polluted marketing content is solved by this new content discovery platform
A new type of content discovery platform which allows professionals to improve their knowledge and keep track of quality.