Mobile Marketing: App Indexing & Deep Links

Snapchat updates app install ads with quicker deep links, deeper analytics

A year ago Snapchat enabled app advertisers to attach deep links to their campaigns, so people could swipe up on an ad and open to a specific place within the advertisers’ app. The move was an attempt to make Snapchat’s app-install ad format useful for not only getting people to download an app but to […]

Branch now offers its Deep Linked Email solution on a majority of ESPs

A-From MTT, Channel: Email Marketing, Mobile Marketing, Mobile Marketing: App Indexing & Deep Links, SEO BLOG / Good To SEO

Let’s say you open an email on your phone about a new travel package to Italy. You click on a link in the email, and it takes you right to a screen in the Hipmunk travel app with the specific flight and hotel info. That’s a key scenario for Branch’s Deep Linked Email solution, now

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