website optimization

What Kind of Marketer are You?

Cyndi Lauper and Cindy Crawford, two 80s icons who are still going strong. Though their styles and approach may be completely different, they’re both smart business women who’ve created brands that remain relevant and diverse 30-odd years later. The Tale of Two Cindies proves that women rock at any age. It also demonstrates that when …

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Social Media Marketing Strategy: A Sweet Recipe For Success

Go out on the street, and you’ll not find people. You’ll find a neck-down generation where everyone is busy on their phones. People on the road are more like zombies. They are not at all aware of their surroundings. Everyone is busy with something. Whether it is Snapchat or live streaming, everyone is doing something …

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E-commerce Security: 8 Tips to Protect Your Holiday Shoppers

The holidays are here, and according to the JLL 2019 Retail Holiday Survey, more than half of shoppers plan to buy something for themselves this holiday season. But with it also comes the rise of online purchase scams, which exposes you and your customers’ online identity. Not to mention that it can even drain your …

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Ways to Make Your Website More Interactive

When it comes to marketing your business, there is nothing more important than a stable online presentation. However, having a website that promotes your services and explains your company’s core values won’t make the cut. Not anymore. It might have been enough some time ago, however, things have changed. No matter the industry, the market …

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Search Optimization For Your Website: More Than Just Keywords

Search optimization, website optimization, SEO, whatever you call it, there remain quite a few misconceptions about what’s involved in optimizing your site. First, and biggest of all in my mind, is the thinking that search optimization is a matter of the right keywords, and just the right keywords. The second is thinking that an optimized …

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Five tips to create an SEO-friendly FAQ page

Search engines and people love the Frequently Asked Questions (FAQ) pages. Having a well-written FAQ section on your website is a great way to show online customers that you care about their experience and get you found from outside your website, directly responding to the needs of your audience and their search queries. For good …

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What defines high-quality links in 2019 and how to get them?

Links are a way for users to get relevant information on the internet. They are also a ranking factor for your pages. Of the 200+ ranking factors, Google is known to use, links share the top three spots with content and RankBrain. However, having links is not enough. Their quality matters. Google takes into account …

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How to write SEO-friendly alt text for your images

One of the biggest problems digital marketers face is nuances to crafting high-quality SEO rich content. A great area of opportunity for marketers is their SEO alt text for images. We’ve all been to websites and the image is replaced by a red “X”, or it’s just a blank box. Wouldn’t it be great if …

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