website optimization

Search Optimization For Your Website: More Than Just Keywords

Search optimization, website optimization, SEO, whatever you call it, there remain quite a few misconceptions about what’s involved in optimizing your site. First, and biggest of all in my mind, is the thinking that search optimization is a matter of the right keywords, and just the right keywords. The second is thinking that an optimized …

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Five tips to create an SEO-friendly FAQ page

Search engines and people love the Frequently Asked Questions (FAQ) pages. Having a well-written FAQ section on your website is a great way to show online customers that you care about their experience and get you found from outside your website, directly responding to the needs of your audience and their search queries. For good …

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What defines high-quality links in 2019 and how to get them?

Links are a way for users to get relevant information on the internet. They are also a ranking factor for your pages. Of the 200+ ranking factors, Google is known to use, links share the top three spots with content and RankBrain. However, having links is not enough. Their quality matters. Google takes into account …

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How to write SEO-friendly alt text for your images

One of the biggest problems digital marketers face is nuances to crafting high-quality SEO rich content. A great area of opportunity for marketers is their SEO alt text for images. We’ve all been to websites and the image is replaced by a red “X”, or it’s just a blank box. Wouldn’t it be great if …

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