You have great content with solid SEO and a nice hook to get eyes on your page, but that’s not translating to conversions. What gives? Before you scratch your head and go back to the drawing board – or give up completely – take a critical look at your conversion points and how clear your …
Fine-Tuning Your Conversion Points: Strengthening CTAs Read More »
Cyndi Lauper and Cindy Crawford, two 80s icons who are still going strong. Though their styles and approach may be completely different, they’re both smart business women who’ve created brands that remain relevant and diverse 30-odd years later. The Tale of Two Cindies proves that women rock at any age. It also demonstrates that when …
Go out on the street, and you’ll not find people. You’ll find a neck-down generation where everyone is busy on their phones. People on the road are more like zombies. They are not at all aware of their surroundings. Everyone is busy with something. Whether it is Snapchat or live streaming, everyone is doing something …
Social Media Marketing Strategy: A Sweet Recipe For Success Read More »
The holidays are here, and according to the JLL 2019 Retail Holiday Survey, more than half of shoppers plan to buy something for themselves this holiday season. But with it also comes the rise of online purchase scams, which exposes you and your customers’ online identity. Not to mention that it can even drain your …
E-commerce Security: 8 Tips to Protect Your Holiday Shoppers Read More »
When it comes to marketing your business, there is nothing more important than a stable online presentation. However, having a website that promotes your services and explains your company’s core values won’t make the cut. Not anymore. It might have been enough some time ago, however, things have changed. No matter the industry, the market …
The website is at the very core of any worthwhile online marketing effort. Better website usability must take into account an acute understanding of problems different users may have to solve. The website is a powerful took that can sell 24/7. Or it can block sales 24/7. Digital trends and practices are constantly changing. If …
Search optimization, website optimization, SEO, whatever you call it, there remain quite a few misconceptions about what’s involved in optimizing your site. First, and biggest of all in my mind, is the thinking that search optimization is a matter of the right keywords, and just the right keywords. The second is thinking that an optimized …
Search Optimization For Your Website: More Than Just Keywords Read More »
If we’re being realistic, we’d have to conclude that WordPress is one of the handiest online tools for content management. In the past decade and a half, WP has allowed countless individuals to jumpstart their online careers easier than they could ever hope for. However, obviously – no online platform is perfect. And keeping that …
Search engines and people love the Frequently Asked Questions (FAQ) pages. Having a well-written FAQ section on your website is a great way to show online customers that you care about their experience and get you found from outside your website, directly responding to the needs of your audience and their search queries. For good …
Links are a way for users to get relevant information on the internet. They are also a ranking factor for your pages. Of the 200+ ranking factors, Google is known to use, links share the top three spots with content and RankBrain. However, having links is not enough. Their quality matters. Google takes into account …
What defines high-quality links in 2019 and how to get them? Read More »
One of the biggest problems digital marketers face is nuances to crafting high-quality SEO rich content. A great area of opportunity for marketers is their SEO alt text for images. We’ve all been to websites and the image is replaced by a red “X”, or it’s just a blank box. Wouldn’t it be great if …
How to write SEO-friendly alt text for your images Read More »
When you’re trying to get your business noticed online, you need to create a website that stands out. While your site must have a great user experience and make it clear to visitors what your business does, you must also be sure it’s optimized to keep search engines happy. Building a site with the following …
What’s Included in a Perfectly Optimized Homepage? Read More »
