What is Integrated Marketing? Besides being a buzzword, like “synergy”, “freemium”, or “snackable”. Integrated marketing is basically sending the same message via all of your marketing communications. It’s about consistently…
Opinion
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Should you still be implementing SKAGs in your PPC account? According to Hanapin’s Emma Franks, this answer is no. To find out the reasons behind this check out her post…
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Going through the hiring process is hard enough for traditional advertising fields. Getting the right candidate is crucial and can make or break entire departments. The process is even more…
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Change. Change is good. Change is inevitable. Change is change. I think it’s funny how even though it’s a completely normal facet of life it can sneak up on the…
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All businesses want to make money – it is the point of business. With every initiative a business launches, it does so with the purpose to drive revenue. And every…
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To preface this entire post, I’ll mention that I’ve been in my role for about one year now. As I’ve reflected on 2018, my expectations in regard to what managing…