P2P

How to Use P2P Challenges to Encourage Positive Engagement on Social Media

The irony of social media is that it was created to cultivate social connections, yet, it’s proven it can often have the opposite effect: isolating its users. Many social media platforms only offer glimpses of the best moments in peoples’ lives. Endlessly scrolling through manicured highlight reels has the potential to make users feel inadequate …

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The Real Secret to Venmo is the Social Experience, Says PayPal CEO

The real secret to Venmo is that it’s not just a payment transaction, it’s really a social experience, says PayPal CEO Dan Schulman. “It really is tying into this desire in the millennial generation to tie into your social network,” noted Schulman. “It’s really a social experience. You do a payment, you tag it, you …

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