user engagement

How to Use P2P Challenges to Encourage Positive Engagement on Social Media

The irony of social media is that it was created to cultivate social connections, yet, it’s proven it can often have the opposite effect: isolating its users. Many social media platforms only offer glimpses of the best moments in peoples’ lives. Endlessly scrolling through manicured highlight reels has the potential to make users feel inadequate …

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Progressive web apps (PWAs) for SEO: Benefits, stats, examples

The last couple of years have made a few things very clear. If you have a business online, you need to make it your business to be mobile-first. Second, your mobile experience needs to be smooth and frictionless if you want it to translate into dollars. Lastly, smartphone users are super fickle and despite downloading …

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10 Tips to Make a ‘Boring’ Business Exciting to Visitors

If you’re in a “boring” industry, you may have struggled to market your business in a more compelling way, one that would bring in customers and ramp up revenue, as well as increase engagement. So what can companies in industries seen as “boring” do to become more interesting online? 1. Give them a Solution No …

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7 Ways to Increase Facebook Engagement in 2017

There’s no question about the hold Facebook has in our lives, as more than 2 billion people use it monthly. Businesses had successfully used this social media giant to boost the public’s engagement with their brand. Unfortunately, that all changed around two years ago when Facebook changed its algorithm so that only content relevant to …

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