personalized search

Five ways blockchain will impact search marketing

Few technologies promise to have an impact on the marketplace as tremendous as the blockchain technology. Though many professionals in the search marketing industry are still entirely unfamiliar with it. Blockchain’s disruptive nature is changing the nature of digital advertising regardless of whether some professionals hear about it or not, however, meaning it’s imperative to …

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The rise of personal searches: How can content marketers take advantage?

As marketers in the ever-changing world of digital, success depends on knowing what consumers want and expect from us. After all, it’s the only way we can deliver. So, it’s interesting to see that a recent data release from Google tells us that personalized search is becoming more and more prominent among internet users. No …

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