Pricing & Merchandising

Smart Strategies for Pricing Products in Your E-Commerce Store

By Graeme Caldwell Retail is easy to describe. A company buys a product. They sell it for more than they paid. The difference is their profit. In reality, retail is complicated because everyone involved seeks to maximize the difference between a product’s value and what they pay for it. Manufacturers want to sell for as much …

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Creating Your Black Friday Attack Plan

Is your business ready for Black Friday? Your shelves may be stocked, but savvy marketing for the holiday shopping season starts long before that day of shoving and spending. Retailers, both online and off, rely on holiday sales numbers to fund their business through the rest of the year. So it’s critical that companies implement …

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Can a ‘Subscribe and Save’ Model Increase Your Small Business Revenue?

Many businesses have started offering a “subscribe and save” feature, which allows customers to receive a product at regular intervals, rather than making a simple one-time purchase. Amazon was one of the earliest adopters of this feature in its modern format, but it has since spread among major online retailers and small companies alike. The …

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5 Ways to Raise Your Prices Without Losing Customers

Amazon made news in April when the e-commerce giant announced plans to raise the price of its annual Prime membership to $119, up from $99. A $20 annual increase works out to less than $2 a month, which certainly isn’t much, especially when you consider that it entitles members to free two-day shipping and streaming …

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