Online Business

Smart Strategies for Pricing Products in Your E-Commerce Store

By Graeme Caldwell Retail is easy to describe. A company buys a product. They sell it for more than they paid. The difference is their profit. In reality, retail is complicated because everyone involved seeks to maximize the difference between a product’s value and what they pay for it. Manufacturers want to sell for as much …

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The 3 Things You Need to Consider Before Launching a “Remote” Online Business

One of the main reasons why so many entrepreneurs are attracted to e-commerce is because of the freedom and flexibility it provides. You no longer have to be tied to a desk in an office to run a successful business; all you need is a laptop and a good internet connection. In some cases, you …

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Can a ‘Subscribe and Save’ Model Increase Your Small Business Revenue?

Many businesses have started offering a “subscribe and save” feature, which allows customers to receive a product at regular intervals, rather than making a simple one-time purchase. Amazon was one of the earliest adopters of this feature in its modern format, but it has since spread among major online retailers and small companies alike. The …

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6 Simple Changes That Doubled My Online Business Income This Year

By Biron Clark At the beginning of this year, I was generating less than half of what I currently make via my online business, a content website in the career advice and employment niche. When I look back at the difference between now and then, there are six specific changes that stand out as the key …

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Why Facebook Ads Are Still Essential to Your E-Commerce Marketing Strategy

By Graeme Caldwell As an e-commerce entrepreneur, you’re constantly looking for ways to increase profit margins. A favorite saying among business owners is “Work smarter, not harder.” One of the best and easiest ways to work smarter when it comes to marketing your e-commerce shop is to utilize Facebook ads. Facebook has evolved from a …

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